MAC media software is one of the fastest growing segments of the global software market. Windows versions are also available, but compared to the Windows software market size they make up for a smaller market share.
The reason for this is mainly the overwhelming success of MAC computers and Apple mobile devices. Despite the dominance of Apple products in the market for mobile devices (iPod, iPhone, iPad) we are still looking at a fragmented market in terms of standards in file formats. Most users own a plethora of devices from mobile phones and mp3 players to gaming consoles and media centers like apple TV, that require a plethora of different formats. Data Carriers like DVD, CD, Blue Ray and the formats produced by recording devices make it even harder to standardize.
Approximately three years ago, when there was a first boom of media software for MAC there were mostly specialized solutions on the market, that served one single format/function or device . For example you could buy an mp3 to iPhone converter, that would do exactly that and not a thing more. However, developers had to learn that people are willing to add to their devices, or switch devices more willingly than learn a new software, that helps them rip, convert, manage, edit and burn their media. Equally users now see an advantage in integrating several steps of a work flow in one tool and thus save some money, too.
The result is, that nowadays you will mostly find the scattered products you could formally buy in a bundle at best combined in a so called suite. Despite the higher price these products are well worth a try, as they will save you nerves and money in the long run.
The first thing to consider is whether the software is actively developed. No doubt, there is great freeware out there, but only few freeware projects like gimp, open office or Mozilla ever make it to industry standard. However even in the short run, most freeware products will not support the latest devices and certainly react slower o! n bug fi xes.
The second thing to consider is: Is the developer or manufacturer independent? This simply means, that a Microsoft or Apple company will be likely to leave out formats that are not favored by their very own operating system. Equally, a software provided by a manufacturer of a hardware device (camcorder, mp3 player) will likely have a very limited set of supported formats.
Unnecessary to say that the quality and usability of the product is key to the user experience. Take a critical look at the software you buy, as you most likely won't need the overpriced super tool but will not be happy with the cheap choice either.
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