One of the biggest, hottest phrases being thrown around these days in the online marketing world is social media marketing. Basically, this type of marketing revolves around using social media websites to market your products and nothing else. Social media sites are websites like YouTube, Twitter and Facebook- sites that incorporate are designed to primarily be used for social reasons. These sites are immensely popular, and thus represent a vast market to tap to sell and spread the word about your goods or services. Facebook has emerged as probably the best of the social media sites to advertise on for a couple of different reasons.
-First and foremost, Facebook has the most users of all the social media sites. At recent count, Facebook has over 500,000 users on it. This is an incredible rate of growth, considering the fact that the site is only a few years old. Right now a few hundred thousand new users are signing up for Facebook each and every day. With this many people all in one place, it's no wonder that Facebook represents such a lucarative marketing avenue.
-Not only are there a lot of different people on Facebook, but they represent a really diverse audience. There's a saying out there that EVERYONE is on Facebook, and this isn't so far from the truth. Facebook is available translated into well over 100 different languages, is popular overseas as well as in America, and is represented by people in just about every country.
-There are also plenty of both sexes on Facebook, unlike many markets which are often split along gender lines. In fact, the vast majority of American women are on Facebook; somewhere around 80% of American woman.
-Over half the people who spend money and buy things online have a Facebook profile. Not only are there just a lot of people on Facebook representing a wide demographic, but they are also likely to be people who are actually ready, willing and able to spend some cash online.
While these numbers could just be statistics, when it comes down to it they seem to translate well into marketing success using the social networking site. For example, consider Michael Stelzner who created the publication called Social Media Examiner. He decided to only market it using Facebook and similar social media sites, and decided to not invest any time, energy, or money into promoting it through more traditional marketing means. His experiment was a wild success, resulting in over 100,000 subscribers in his first month of operation and number one status for business blogs on Technorati.
Target is also a huge fan of using Facebook to market themselves. They started marketing on Facebook earlier than most people, sometime in 2007. Their efforts have been a great success, resulting in a direct 6% jump in sales directly resulting from the efforts on Facebook. Other companies have seen similar and even greater success, such as the Desert Gallery of Houston. They were able to increase their direct visits by 20% due to Facebook, and people who found their site through Facebook tended to spend about 33% more than
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