Should the average chiropractor invest hard-earned dollars in chiropractic advertising online, more specifically phone book directories that were previously only available offline? That's a question that has been very prevalent in 2009 and the answer may surprise you. Static messages had their place in the past but as technology and society have progressed, people have moved forward to more dynamic mediums like video and social media.
Recently online, I came across an image that provided a picture of a phone book and beneath it said, "expensive / dumb and dying." I found it a bit humorous but true. Even those in a lower socioeconomic status are able to have access to the internet now, breaking barriers that used to be very challenging. A good chiropractic advertising online campaign doesn't need to include traditional internet phone book directories. A big reason is that you end-up getting lost in the shuffle with all of the other chiropractors once a visitor clicks on their main listing.
On the other hand, if you know how to optimize and mass submit videos that you've created for your chiropractic office, you can get 6-7 separate listings on the first page of Google and Yahoo. Would you rather have a huge presence like that (for free) or be lost in the yellow page mix? Video is literally the next best thing to actually being face-to-face with a potential new patient. The more engaging and interactive you appear, the more bonding and trust will ensue.
Beware of chiropractic advertising online that you have to pay an arm and a leg for. I know personal injury (PI) chiropractors that spend several thousand dollars per month on phone book and static ads that are performing at a small fraction of what they used to. The fact of the matter is, with traditional directories, you are NOT going to get more exposure. Don't be fooled into spending even more money on chiropractic advertising mediums that died with the 80's and 90's.
Leveraging free internet outlets like web 2.0 a! nd socia l media can get you on the fast-track to updating your chiropractic marketing if you have a proven blueprint. Get in the game today by getting your own video camera. You can either get something as simple as a flip camera or a higher end one that has either a flash memory or hard-drive. Once you have acquired the equipment, it's time for lights, camera, action!
After you record your simple 3-4 minute video, you can edit the video for free with programs like Windows Movie Maker (pc) or iMovie (mac). This will give it a professional touch allowing you to have a better influence with your viewers. Once the editing process is finished, you can then upload the video to YouTube or the other 60+ video sharing websites to spread your message fast.
This is just one of many dynamic strategies you can implement today to turn your chiropractic marketing around ASAP. From there you'll find new patients are comfortable with you before they set-foot in your office, making your initial face-to-face consultation a breeze.
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