When looking to purchase a new mass email software, wading through all of the jargon and alternatives in present day mass emailers might be challenging! This article sets the groundwork out to you: showing you the points that you will require in your mass email software.
The first (and most crucial :)) matter you need to be searching for is the list administration features. In short, you should consider how versatile and how user-friendly the list admin is. Robust list management allows you to add, update, and remove as much or as few mailing lists as you need. Renaming your lists should be easy. You also need to have the ability to manually add or remove subscribers as needed (just in case somebody positively HAS to be on your email list; and this is what all internet marketers strive for, isn't it)?
The second must-have feature is the capability for users to automatically subscribe and unsubscribe from the list. Especially these days, an automatic "Unsubscribe" link at the bottom of your emails is not only good business practice it also supports the FTC's CAN-SPAM Act (particularly, telling subscribers how to opt-out and, once they do, doing so in a quick fashion). End of the legal talk, I promise!
Next, you want to make sure that your prospective mass email service features both plain text and html formats. Although it is much less frequent nowadays than it was even 5 years ago, you may still find email clients and programs that either don't read html-based emails at all or don't understand how to display html correctly. With plain text as a back-up, you don't need to worry if you need to send mail to one of these out-dated clients. HTML emails offer you the ability to present your message with eye candy and also allows you to change the style of your e-mail to your lists. :)
Almost all mass email software provides for customization of your emails. Importing a subscriber name or email ought to be standard. The really good mass emailers will take it a step even further, though. A great company will give you the option to import any data you choose from a number of formats.
Last, but not least, you should check out the dependability of the mass email service you are considering. I shouldn't even have to say this. There is a huge variety of both quantity AND quality mass email services on the market, regrettably. In fact, many will promise you the moon but actually deliver almost nothing (reminds me of my first girlfriend…but we won't go there. Reliability in software is the same as it is in a car. You might not think about it much while you've got it, but it rocks your world when you don't!
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