If you have not started using social media as a marketing strategy in your business than you are wasting a valuable resource that could easily bring you new clients and customers. Not only will it get you new leads, but these leads are better than others that you may find or buy. Leads you obtain from social media are good because they already trust you and are ready to do business with you. As a marketing strategy, social media pulls your leads to you, instead of you trying to find them. The ultimate in low cost marketing, social media has a better ROI than other forms of promotion. It is one of the most effective advertising methods that you can use.
Most businesses have discovered that word of mouth advertising and networking are two of the most successful ways to find new business or clients. Social media is simply a way to network and use word of mouth, online. Marketing with sites like Facebook, Twitter, and Linked-in helps others get to know you on a personal basis. You may not feel comfortable letting your private life come online, but by being transparent, you can easily establish a relationship, and build trust. People do business with people they know, like and trust, and social media helps this process happen quickly, in a way that is far less time consuming and costly than attending countless networking meetings.
As an example, after some strenuous work in the garden your back is killing you. You have heard that chiropractics can help, but you don't have any idea how to find one. You mention this on your Facebook page and someone you know, replies with a recommendation for someone that they have used. You check out their business Fanpage, and start reading their tips and information about chiropractics and their business. You see their picture and send them a note to connect. You start learning way more about this doctor than just an ad in the yellow pages. You subscribe to his personal page and find out about his family, hobbies and belief system. Before you have even decided to make an appointment, you trust this person, not only from the recommendation from a friend, which interested you in the first place, but from the information he has left on the Internet about himself and his practice. This is advertising done right. Not only because you initiated the sale, from your interest, but also because it's available whenever anyone decides to go online.
Social media is promotion at its very best. The best time for the receiver, both physically and emotionally because the customer is ready to buy. Not a distracting interruption in the middle of an important game on television, and not when they are engrossed in an interesting magazine or newspaper ad. You have their full attention and they want to hear what you have to say. This is a message that is not an annoyance but helpful information that they have asked for.
Another advantage is the testimonials that you read. This is usually not from some famous person who has no connection, but information either from the person giving the service, or from a known friend or relative who has experienced the product and knows exactly what you are specifically looking for, because they know you and your situation.
If you are on a really small marketing budget, with more time than money, social media marketing is a very low cost strategy. None of these social media sites, and there are hundreds more, charge any fees for participation. You can have hundreds of sites, though it is wise to start with only the main the main sites listed above. Market your business for an hour or so a day and monitor the return that you get. This is not instant and it may take a few months, but there are many ways to participate well, using software that is again free. As your business takes off, because you are using these effective methods, than you can hire others to help you with many of the details of successful social media implementation.
If you are not using social media strategies in your marketing plan, now is the time to start. This method is in its relative infancy and like any other technology is changing rapidly. Participating using these methods is a must for your business to succeed. If you don't have a website, using these strategies may even make having one unnecessary. Social media marketing will help you find new leads, quickly establish trust with customers and give you a good return on your time investment.
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