Email and e-newsletter marketing has been applauded for its effectiveness as a marketing tool. Surveys and studies done independently on it have this conclusion to make about it. Forbes media claims in its "Ad effectiveness survey" done in January 2011 that it ranks second in the scale of tools for conversion generation. Also the yearly "communications industry forecast" by Veronis Suhler Sterenson foresees a global email marketing budget growth of about 133% i.e. from .9 billion in 2008 to .8 billion in 2013. 15-50% increase in online business is accounted for by email marketing to patronizers. One might ask what is to so special about email marketing. listed below are some features which makes it stand out.
It is programmed To Work On Its Own.
The presence of an email marketing tool known as auto responder ensures that messages you create are mechanically delivered to your clientele on your desired days. This auto responder works on its own all you have to do is produce a message which is sellable and the auto responder does a continuous and regular delivery for as long as you want.
It is More Economical
Business is all about getting good quality at lesser cost. Email marketing has proven to be a better method of marketing than direct mail in that using it you can save cost and make a huge profit
Its Efficiency Rate Is Second To None
Efficiency can only be considered when there is reduction in cost. Email has in this regard shown itself to be highly efficient and cost effective. A survey done on small scale business by DMA interactive survey shows that email more than any other online tool attracts more customers to websites and store fronts and also bring about increase in web traffic.
Its Success Rate Can Be Measured On The Spot
This is one marketing tool which attracts a lot of responders. But it is not enough to say business is growing, it is better to determine growth rate. This is where email ma! rketing tops the chat again. Because service providers make available tools which help you quantify sales, file downloads, subscriptions conversions etc.
Target Market Can Easily Be Identified
Email marketing tool helps you to separate active purchaser from non active ones based on some criteria like individual's location, likes and buying records. Once this separation is done then you can adequately focus your attention on purchasers more likely to patronize you.
It is Easy To Create
All it requires to create an email marketing message is your ability to sell yourself. Compose a message which is packaged enough to convince the purchaser that you have a brand he/she needs.
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Thanks for sharing such a nice post regards....
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