"A white paper is an authoritative report or guide that often addresses specific issues and how to solve them". It could be a business issue, product, or a competitive situation. White papers are used to educate readers and help people make decisions. In many cases, it summarizes information about a topic, for example the results of a survey or study and then suggests a proposal for action, with the research data providing the justification for the action.
A whitepaper is primarily used to share technical knowledge and business information with others in the same field. For example, CTOs who are interested to share about a common issue encountered in information security and their proposed solutions to the issue.
Whitepapers, on the other hand, are also used as collateral materials for commercial purposes. It can be used by businesses as a marketing or sales tool to promote a specific company's solutions or products. As a marketing tool, these papers will highlight information favorable to the company, authorizing or sponsoring the paper. Such white papers are often used to generate sales leads, establish thought leadership, make a business case, to educate customers, etc
Whitepapers are also used for presentations at industry conferences, promotional drives, seminars and other such events. From a business viewpoint, a white paper is used to generate publicity, especially when a company is starting out and trying to get media attention. If a company is working on solutions for a specialized audience, a whitepaper can be very effective in demonstrating the company's achievements.
In general, a whitepaper can be used as a tool in the company's marketing arsenal to influence those in the decision-making process.
iPOTT, a unique Web portal which lists software developed across the world provides innovative services that help companies and their products to be launched, gain market exposure, and expand their market boundaries both within India and abroad. iPOTT has recently identified a common issue faced by software buyers in the IT and ITES market based on a survey. From its research and analysis, it has published the whitepaper titled "Buying Trends in the Indian Software Market" which addresses the issue, presents the trends in the current IT market and finally proposes a solution to resolve the issue based on justifiable facts. More details can be found at http://www.ipott.info/jsp/whitepaperList.jsp
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