Marketing strategy is a business marketing policy, usually outlined in a formal marketing plan. The Marketing strategy usually meshes with the company's corporate image and products brands. Marketing tactics are some of the activities that carry out the marketing strategy. The first step to marketing strategy is an analysis of the business current situation. This analysis includes a description of the product, a SWOTT (strengths, weaknesses, opportunities, threats and trends) analysis and an account of the product's current marketing cycle stage. This information is used to identify the product's correct consumers, known as the target market. Marketers research the target market to determine demographics, characteristics and market size. These attributes are used to set sales goals. Marketing tactics combine market research and product identity to persuade the target market to buy the product. The marketing budget determines how much should be spent on the entire marketing strategy. Marketing tactics are the action steps that carry out the marketing strategy plans. Short-term plans to help achieve longer-term goals and integrated marketing communications (IMC) both fall under the term "marketing tactic." Some marketers consider marketing tactics the "tricks" that bridge the gap between a person considering the purchase and a customer. However, some tactics, such as customer care, come after the sale and encourage repeat customers.
The traditional marketing strategy comprises the four "Ps": product, promotion, price and placement, known as the marketing mix. Marketers consider both the product and the target consumer while setting the four Ps. Modern marketing strategy involves branding, market segmentation and product differentiation. Branding means creating a lasting definition of the product in the consumers' minds. Market segmentation means creating slightly different strategies for various target markets. Product differentiation focuses on highlighting how the product is better than those of competitors. Integrated marketing communications are the promotions "P" of the marketing mix. IMC includes advertising, sales people, direct selling and internet communications. A well-branded business ensures that all IMCs carry similar messages. Other tactics include; lowering the price to increase market share, customer relationship management (CRM), aggressive competing, and creating niche markets. Marketers are just beginning to explore through viral videos, electronic coupons and search engine optimization (SEO) are just a few driven marketing tactics.
Small and large companies has remained intact in some way by climbing the management and forced themselves to calibrate the marketing strategies and corresponding new land. What is the biggest change? The consumer is now in the driver's seat. How then, will grow this year? The top marketing strategies and tactics?
1. Social media: Dig into the production side of Linkedin, Facebook, blogs, YouTube and more. Learn the importance of building relationships and developing a social following. Implement programs that enhance the successful companies. Create useful content that teaches, entertains and attracts people to your summary of the plan of action and stick to it and be sure to focus on internal resources effort.
2. Plan, plan and plan: Setting marketing budgets for the financial year and determine where it will be required over the years. Rate and review efforts for the past year. Analyze measure the performance of past campaigns, what worked and what did not work, and apply this information to the strategy and planning for current or coming-up year. Build own timetable to plan a calendar of events and allocation of dollars across all media including online, e-mail, print, broadcast, outdoor, direct mail, etc. too much to handle right now? Start with the first quarter. Baby Steps. Plans can always be tweaked, retested and builds.
3. Value added: Consumers are increasingly demanding and selective and want more for less. What a remarkable concurrence, this company delivered by ways to get more value for the customers, without damaging the bottom line while improving customer relationships. Remember, consumers recognize the companies who are concerned about the environment and those who participate in charity efforts.
4. Understanding your customers – much better: To include services and products to be needed and respected, it is important to understand the psychographics of the consumer. Implementation of new ways to create conversations with your customers and prospects. Turn on the consumers of media, customer service, events, email marketing, surveys, and Newsletter, and especially in person.
5. Optimize your website: Time for a redesign? The site should be easily readable by humans and search engines, easy to navigate with a user-friendly as to optimize both the update of research. Prefect image and the setting of your organization. E 'playful visually pleasing to the eye and not confusing and surely there should not be too much to read. To draw attention to the website, encourage visitors to spend sometime and correspondence. Make sure the site stands out. Check the competition. Offer the users to get something unique and different.
6. SEO – Search Engine Optimization: The sites in the top 5 results are considered leaders in their field. In addition, 80% of users click on organic results on the first page. After completing # 5 on the list, should focus on implementation of SEO tactics that will consistently a large return. Hire an expert to take the tools and the knowledge of what it takes to be the best use of keywords, links and more.
7. Advertise the site through article marketing: Article Marketing Methods of marketing experts is regarded as one of the most effective advertising site to publish your content via the Internet and increase the number of backlinks (inbound links) to your website. To ensure constant awareness, articles, case of article directories, content publishers, article announcement lists and content are presented Syndication (RSS). Make it easy for the reader to your content on search engines social adding a bookmark button at the end of each piece of content bookmarks.
8. Increase your database: Other names mean more customers. Here are some ways to grow your list:
¨ Enter great things for free when you register or immediate savings.
¨ Stage a competition – for a given chance to win – people love to win.
¨ Create a survey – get votes or opinions that are a direct feedback and help you serve customers better.
9. Mobile Marketing: 90% of users see their mobile phone within 15 seconds, when receive a message. Why not make the message? Chances are the mobile marketing is permission-based the customer so requests and decide. This method is very effective for exclusive special offers and speaks directly to people who want to hear from you. It is measurable and is cheap.
10. Partnerships: Do not underestimate the importance of partnerships. Integration of marketing material is both a win-win. Ask your own publications, organizations and associations of chamber music as it gets to work with them more attention. Keep your eyes and mind open and continue to work with those who seek a critical mass to bring to the table.
Tactics to be used to maximize the value:
¨ Define Goals
¨ Identify Problems
¨ Pick Tools
¨ Implement Tactics
¨ Measure & Analyze
¨ Achieve Goals (or not)
You need to identify your goals and understand them clearly. Quantify them. "We want to increase revenue" is clearly a goal. "We want to increase revenue by 25% in 6 months through increased sales of products A and B" is much better. Attach specific, measurable targets to your goals as often as you can so you're more equipped to make rational, fact-driven decisions. Match goals to tools and tactics to design a proper strategy. Don't assume you need a strategy for a specific tool. Using a tool well means understanding the tactics by which to maximize the use of said tool. When exploring how to improve marketing in your company, start at the very top with your goals. Define them and write them down. Then investigate your marketing strategy, the tactics, and tools being used, and identify the problems. If you can't figure this out, you're in trouble. Start by talking to customers, prospects and employees. Dig into how your company is perceived online. Take a look at the competition. A bit of analysis is a good thing. Get some analytics in place and start measuring what's happening. List the pros and cons, and do some research into what people are doing with them. Doing things in order doesn't guarantee success but it significantly increases your odds.
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