ThoughtCorp offers a feature-rich Internet development and communications tool for marketing professionals. By combining four key pillars of digital marketing, namely Content Publishing, Customer Profiling, Personalization, and Communication, ThoughtCorp enables marketers to build, grow and maintain powerful online customer relationships.
"There aren't many tools out there which integrate website and email publishing, and audience profiling: it's an excellent tool for any of these areas, let alone all three."
Jon Bishop, Head of Visual Communications at Netcare
The comprehensive Ensight eMarketing Suite is a holistic, multi-channel emarketing platform. Ensight equips you with a range of powerful, integrated tools that enable you to learn more about, understand better and communicate more effectively with your customers and stakeholders through a variety of online and mobile media. Ensight encompasses every stage of the online marketing lifecycle, from building and managing websites, collecting and segmenting customer data, to serving personalised messages via email and SMS to your target audiences.
The Ensight eMarketing Suite consists of the following four complimentary components:
Content Management - promote your message simply and effortlessly build websites and mobi sites and update content with ease no formatting constraints, no predefined layouts and no hard-to-learn interfaces build forms for competitions, surveys and polls within minutes track and analyse site usage patterns.
Message Management - profit from consistent online and mobile communication flexible and robust communications engine incorporates both email and SMS marketing capabilities create, deliver and track personalised communications within minutes manage and monitor all of your communications through one central interface deliver bulk email and SMS at high speed and at a fraction of the usual cost.
Profiling and analytics - optimise initiatives through a deeper understanding of customer behaviour seamlessly integrated web analytics and tracking system track and measure all online activity and behaviour with a high level of precision capture non-invasive, permissible data understand and anticipate site visitors and customers optimise your future initiatives.
Personalisation - reach the right audience, with the right message, at the right time segment customers and prospects into distinct groups serve appropriate, personalised content to target audiences engage with customers in meaningful, personalised, two-way communication develop integrity and build trust track and gauge individual recipient responses to content and messages sent out .
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ThoughtCorp is an independent Information Technology marketing and interactive consulting firm, which established its brand in 2001. Our unique combination of Information Technology and Marketing skills enables us to use various electronic channels as a vehicle for communicating and transacting with end users â€" be they consumers (B2C), employees (B2E) or businesses (B2B). Our clients benefit from this approach by realizing a return on investment, maximizing brand value and ensuring customer satisfaction.
ThoughtCorp adopts the philosophy of user-centricity and places the user at the core of all applications. A user-centred design ensures that user needs, behaviour and environment can fit comfortably with the business processes and transaction systems that surround it. User acceptance translates into increased response rates, and therefore greater returns. This means the success of the system can be measured in hard business terms â€" return on investment or response rates.Â
Most electronic solutions take into account the business objectives, strategy, creative and technology, but to a greater or lesser extent often disregard the user. ThoughtCorp by no means undermines the importance of the Creative, the Strategy and the Technology, but, importantly, it identifies the impact all 3 factors have on the user, and applies the necessary expertise to ensure the three elements function effectively together with the user, as the central component driving the required solutions.
Please, Â contact us to discuss your requirements.
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source: http://www.thoughtcorp.co.za
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