How Important Is Your Social Media Manager?
Social media has impacted how business owners communicate with the public and the social media manager has become one of the most sought after roles in internet marketing.
Earned media refers to the sharing of positive feedback and social verification between customers. Businesses of every size are turning toward this social phenomenon and away from print and broadcast commercial advertisement.
Part of their advertising budget is dedicated to increasing social recognition through paid ads on social media sites. The larger amount is being generously invested in the person or department responsible for managing their online social profile.
Once Upon A Time
Unlike television radio or print ads a social media manager can engage and communicate directly with prospective customers. Marketing through the old school method depended on the chance that someone who was waiting to make a purchase would see your ad at exactly the right moment.
To make matters worse people rarely watch or listen to commercials and if they're using modern recording equipment will never even see them. Why is that?
Until the internet no one ever questioned just how unwelcome interruption marketing was. Sure we all got used to it because it was unavoidable. The fact that we now have so much control over our buying options has reduced print ads to research material for us to investigate online and discuss with our friends on Facebook.
Why People Buy
Why people buy is far more important than when they buy. We all have a deep emotional connection to why we buy anything from food to houses. When these decisions are shared with our friends online that earned media produces more sales.
Interruption marketing can't make the emotional connection. Sharing information among friends about a new product is natural; it's a! lso cont agious. The only thing we like more than hearing new information for the first time is telling it to someone who hasn't heard it yet.
Even when someone isn't ready to buy, hasn't even considered buying something or never had any intention of buying, hearing a story from a friend about a great deal has the potential to change that. Even if the second person never makes the purchase, if the story was good enough they're bound to repeat it.
Social Media Is Emotional
Right out of the gate people are engaged emotionally because that's what social sites are all about. Earned media is the objective when launching a marketing campaign on a social network. Even modest investments carry a lot of momentum.
This isn't advanced marketing and you don't have to select your audience or sell them anything. Simply enter the virtual world of people who share an emotional connection to your products and services. Then let them do what the social media manager does; share.
The atmosphere breeds the sharing of experience and provided you continually offer a valuable or rewarding experience, more people will hear about you. From the small business on the corner of Main Street, to the global reseller who works from home the benefits of a well managed social media marketing campaign are worth far more than it ever costs. The social media manager is becoming the lynchpin between traditional businesses of every size and the online business world.
0 nhận xét:
Đăng nhận xét