Internet Marketing Consultancy: One Stop Shop for All Web Services
It is a well-established fact that online marketplace has the widest reach in today’s fast developing world. What could be more convenient than to enjoy searching and shopping from the comfort of your home? Online marketplace is the perfect place to buy or sell anything from anywhere. No wonder, every company desires to get a strong hold online.
Websites are the online identify of a company. They give the right information about a company and let customers know about the services of that particular company. However, having a website alone does not serve the purpose. What could it be its use if it is not meeting the requirements? At least it should be catchy enough to capture users’ attention and drive potential users to visit the site. Internet marketing consultancy helps a website to get better market exposure and visibility in order to reap the benefits.
Internet marketing consultancy is a kind of specialized services that helps websites to generate better sales performance, attract more customers and promote products and services at the same time. Internet consultancy helps in harnessing the usefulness of the power of internet as an effective medium of sales to establish a website as a brand. Internet consultancy uses the power of web as a communication tool to reach out to millions of potential users to avail the services.
Internet Marketing Consultants: What They Do?
People with considerable experience in internet marketing having the potential of designing solutions for a website to get it ranked well in major search engines are better known as internet marketing consultants. These experts know how to convert a domestic website into a competitive international website wherein customers from all over the world can come and avail the services offered to them. Internet consultants also provide result-oriented services such as web consultancy, search engine marketing strategies, search engine optimization and site mai! ntenance .
Internet Marketing Consultancy: One Stop Shop for All Web Services
SEO Sydney - The Best Place to See Your Business Growing
You are looking for such miracle which can earn you fast money. SEO keywords content is the main key of unlocking the treasure of so many secrets related to SEO Sydney opportunities. The clients all over Sydney have been watching the tendency of the candidates to search for different jobs in software as well as hardware industry. To achieve their goal they are taking help of Sydney SEO services and companies. A large number of firm and SEO company Sydney have large database of employers and employees and according to the requirements, content is prepared providing better search opportunities for internet users.
With the help of Sydney SEO content, you can see your profit from bottom to the sky and your website getting high rankings on Google and other search engines. If you are confident and wish to establish online profits and long lasting business relationship, you should keep in mind the importance of SEO services Sydney. There are different consulting services making your expenses low cost, your business more searchable and personalized just according to your sizes business.
If you are really keen to start your own SEO company Sydney or SEO service Sydney, you should understand the importance of keywords which are being searched by the users, a keen mind about what the candidates my search, what are latest jobs available on internet. Once you are the master of SEO Sydney, you will also see your business getting huge profits by advertisements, providing jobs to job seekers and contacting employers etc.
If you just want to sit in a chair and keep your mind free from all complications, just follow the simple strategy of assigning the job to SEO Sydney firms, SEO company Sydney or SEO services Sydney and they will do everything just according to your mind. The best part of SEO Sydney is they have expert team of handling all kind of problems. The team understands the taste of job seekers, searchable information, changing trends in keywords, and who the layout sh! ould be to get users' attentions.
SEO company Sydney offers most advanced search results regarding anything like software programs, technology, education and much more. Moreover, a variety of different computerized software programs are also available for example smart computing interfaces, sophisticated website development, online games, e-commerce solutions, video streaming and dynamic database etc.
Through SEO services Sydney, you can even assign most complicated project to the service provider and get easy solution for your business queries. SEO Sydney have the capability to face challenges and change them into reality and easy solutions which could be understood by everyone. In addition, SEO service Sydney will provide you wonderful website designing and other software which will present your company in a professional way, which you cannot perform yourself. So what are you waiting for, just contact SEO Sydney and get all innovative ideas and quick solutions for fast traffic to your websites.
SEO Sydney - The Best Place to See Your Business Growing
How to Develop the Right Direct Marketing Mix for your Business If you are a beginner to direct marketing or just setting up your own business, it is important to develop a plan to achieve your business objectives. Direct marketing is a type of marketing that communicates directly with the prospect or customer. It will have a clear call to action and is often measurable. It is generally used to acquire or retain profitable customers. In this article I will cover some key offline direct marketing channels and how you can use them effectively within your business.
Direct Mail
Every household in the modern world no doubt receives several mail shots per year. This is often referred to as junk mail generally because many people don't like receiving it through their letterbox. Because of this negative connotation it is critical that any Direct Mail that you send is highly targeted and personalized. The more personalized and relevant your mailing is, the higher your response rates will be. If you have a large customer base, it is beneficial to segment them based on the data you hold about them. This way you can try and personalize your message to that particular group.
Within your letter you need to have a clear call to action so customers know how to buy your product or service. If you are a complete beginner it would be beneficial to employ a creative agency to support you, however this could be costly.
The biggest advantage of Direct Mail is that it is completely measurable so you can track how it is performing incrementally. You would need to set up a no contact control cell within your mailed population in order to understand who would have bought your product anyway. In terms of cost, Direct Mail is generally more expensive than online channels due to the postage costs so it is probably an option for a more established business with a larger marketing budget.
Door drops
Door drops are less targeted mail shots or flyers delivered through your letterbox. They are not addressed to the householder personally. You will have seen local takeaway and taxi cab firms use door drops and they can be effective as a localized marketing strategy for acquiring new customers. If you can offer a discount this will increase your response but don't expect to see great results.
Telemarketing
This is another form of direct marketing that can be intrusive so proceed with caution. There are outbound and inbound options depending if you call the customer or they are calling you. You must ensure that you have permission to contact them by phone otherwise you could be breaching data protection laws. It is beneficial to position the call as a courtesy call prior to offering any product or service. This will put customers at ease and make them more receptive to talking to you. This can be an expensive channel as you have the network charges to cover as well as staff if you don't have time to make the calls yourself.
Email marketing
Email marketing follows the same principles as direct mail in that you are mailing to your prospects or customer base. Again this is a measurable channel and is cost effective as you don't have the postage costs to consider. The barrier to email marketing can be the filters that classify emails as spam. This could mean that your prospects don't actually receive your email. This channel is a great way for you to connect with your customers or prospects and offer them real value.
Direct Sales
Direct sales is not specifically direct marketing as it generally involves sales agents selling your product or service but it is another option for your marketing mix. You could employ a direct sales agency to sell your product on your behalf for a fee. This channel can be cost effective if you have the right staff and a relevant offer for the customer.
These are a handful of direct marketing channels to consider when you are planning your marketing activity. Each one has their own merit depending on your objectives for your business and your budget. Always bear in mind that it is important to have more than one marketing channel in your portfolio in case you start to see a reduction in your response rates. This can often happen when you are in a saturated marketplace.
Video Rating: 5 / 5
How to Develop the Right Direct Marketing Mix for your Business
Make it trouble-free for individuals to subscribe to your email list
List building is one of the most excellent methods to earn revenue on the internet. When building a list you aspire to acquire as many fascinated individuals as achievable to subscribe to your email list. In order to get the largest amount of subscribers you should to make it as uncomplicated as possible for individuals to opt-in to your email list. In this article I will be covering a a small amount of the most excellent ways to make it easier for subscribers to opt-in to your email list.
Just request for their email address
The less information the person has to enter the simplier it will be for them to subscribe to your email list and the more apt they will do so. Furthermore for some basis individuals are more probable to opt-in to your email list when the single information they have to hand over about themselves is an email address. Frequently, individuals feel less pressured and will be more expected to subscribe to your email list.
Make your list single opt-in
This is greatly debated however the evidence still establish that you will get more subscribers when you are using single opt-in. Nonetheless, single opt-in makes it a great deal easier for the subscriber for the reason that they are not forced to go back to their email and confirm their email. Without the added hoops to jump through the individual is so much more probable to subscribe, or this case, in view of the fact that they don't have to confirm they are already on your email list so you will not drop any people that don't confirm.
Always have your opt-in form able to be seen
Make sure you have your opt-in form able to be seen in an painless to access position on all your websites. Add your opt-in form to the sidebar of your blog and also below each post you make. Also think about using a pop-up or light-box when the user arrives on the site and an exit pop up once they come to a decision to leave. As you make it easier for your subscriber you will catch extr! a opt-in s for the reason that they won't have to hunt to get your opt-in form if you are constantly putting it in all the places where they are visiting on your site on a consistent basis.
I have outlined 3 clear-cut methods you can set into action today to begin making it easier for people to subscribe to your mailing list. Take into account that by making it easier for people to subscribe to your email list you will obtain more opt-ins and multiply your email list quicker. By just asking for an email address, making your email list single opt-in, and by always having your opt-in form observable you will be making it easier for an individual to subscribe to your email list.
Learn more my visiting the links below now...
Make it trouble-free for individuals to subscribe to your email list
5 Ways to Integrate Social Media into Your Marketing Mix
As I'm sure you know by now, social media is a powerful tool in any small business marketing toolkit, but it produces the best results when it is integrated into a cross-channel, multi-faceted strategy that involves your existing marketing activities as well.
Instead of creating a bunch of little social media "islands" where each social profile is a stand-alone channel, you need to find ways to integrate social media with the marketing activities you are already doing.
Here are five ways you can integrate social media into your existing marketing mix:
Social Media with Email Whenever you send email campaigns, be sure to add permanent links to your social profiles, along with links for social sharing of your email campaign's content. Then promote your email campaigns in your social platforms, including links to the specific campaign or offer you are promoting.
Social Media with Search Optimization The more content you create for your website and social platforms, the more attention you will get from the search engines. Be sure that all of your content is optimized for your specific keyword targets, including your static content as well as new content, updates, or posts. That way, when the search engines crawl your content, there is plenty of optimized, keyword-rich material that can be indexed, ultimately improving the chances of your business being found in searches.
Social Media and Your Website Providing multiple channels for your brand and marketing messages is essential in today's multi-channel world. Reaching customers and potential customers in the way they prefer to be reached is key to any marketing campaign's success. Be sure to cross-link your social media information with your website, and provide recognizable social icons on your website so visitors can easily jump to their preferred method of interaction.
Social Media with Events Whether you are speaking to a group, teaching a class, giving a presentation, or sponsoring or attending an event, get the word out via your social media platforms. Promote the event and provide links to supplemental information before the event, then be sure to post photos and a copy of your presentation (or notes) and let your social sphere know about it before AND after the event.
Social Media with Online Marketing Don't forget to add social icons and links when sending out press releases, creating your Google Place pages, sending out e-newsletters, or any other type of online marketing initiatives that you regularly send out. Then, be sure to promote the availability of any new content (e.g., press release or Google Page) on all your social channels to let as many people as possible know about you and your brand.
Social media marketing works best when it is part of an overall, integrated strategy that promotes your business over multiple channels and technologies. The more content you have out on the web, the better the chances that customers and potential customers will find your business. By widely distributing your content among all your marketing channels, you not only improve your online visibility, but can also boost search engine positions, generate new leads, and convert new customers.
5 Ways to Integrate Social Media into Your Marketing Mix
Install your own SEO Control Panel today itself than paying for third party sites for life time
Use your own control panel for SEO like we use Cpanel for server administration. Install Seo Panel today itself and track all SEO processes of your websites at a single platform.
It is completely free and an open source program. You can also customize seo panel features by creating new plugins for seo panel.
Seo panel released on 3rd January 2010, With in this short period of time thousands of webmasters are using it and creating new plugins for it.
It is providing lots of Hot SEO tools for current SEO industry.
a) Automatic Directory Submission Tool
b) Keyword Position Checker
c) Sitemap Generator
d) Google and Alexa Rank Checker
e) Seo Panel Plugins - to extend the features to any level
g) Backlinks Checker
f) Search Engine Saturation Checker
Recently Seo Panel 2.2.0 released in 13 languages with most exiting features.
a) Proxy Server Feature
Now you can add proxy server to seo panel and generate reports using proxy server. That will help us to reduce the load of our main site.
b) Multi Language Support
Now seo panel can be used in multi languages and user can set their native language for their session. Currently seo panel support languages English, French, German, Polish, Italian, Romanian, Russian, Spanish, Dutch, Portuguese, Bulgarian, Hungarian, Chinese
c) Print and Export reports
You can easily print and export data from seo panel and save it for future use.
d) Import Keywords to seo panel
Also you can import keywords from other softwares to seo panel using simple keyword import interface.
e) Improved Directory Submission Manager
Improved features of directory submission manager by adding google pagerank and language filters while submission.
f) Fixed all bugs
Fixed all bugs related with cron,reports generation and directory submission. Also fixed all security vulnerabilities reported by Secunia Research Center.
Download Link - http://www.seopanel.in/download/
Demo Link - http://demo.seopanel.in/
login : spadmin password : spadmin
Install and upgrade your seo panel today itself.
Install your own SEO Control Panel today itself than paying for third party sites for life time
Global SaaS-based Web 2.0 Software Market 2009- 2013 Global SaaS-based Web 2.0 Software Market 2009- 2013
Web 2.0 is the term for advanced Internet technology and applications; that includes blogs, wikis, RSS and social bookmarking. Web 2.0 is a mix of technology and business process that facilitates conversational marketing. SaaS or Software-as-a-Service is a new technique in the field of software technology . It allows to use any software application only when there is a requirement of such a utility. In other words, it is an on-demand software service provided by the vendors to its consumers. The SaaS based Web 2.0 software is the on-demand use of advanced Internet applications like blogs and wikis, to facilitate collaborative marketing.
Source: SaaS Market
Buy Now : Market Research
The popularity of SaaS based Web 2.0 software applications has increased manifold globally. This popularity is primarily driven by the application's capability of providing high services, which requires less maintenance. The availability of applications on-demand makes it highly flexible, when the maintenance of the tool is taken into account. Further, presently, the users are not faced with the constant maintenance issues when the application is not in use. Moreover, the on-demand service also saves the complex hardware requirements, since all the applications are hosted from the servers of the service providers.
Presently, organizations are making use of online services (such as blogs) to collaborate with the end customers and users. Customer Collaboration is important to receive continuous suggestions and feedback about the product or service. Product Management involves marketing and providing product related support to the customer, which forms an important part of SaaS operations to move towards closer collaboration with the user base. Over the last year, integration of customer collaboration and product management with business operations has been accepted as a standard practice among all the vendors of the SaaS based Web 2.0 software. Moreover, integration of collaboration tools and services into the applications as a part of the operations has grown a great deal.
SaaS based Web 2.0 software facilitates advanced collaboration among different user groups and communities in the social media. Its applications enable users to share insights, comments, notes, references, documents, etc. within the user groups. The implementation and use of such applications enhance employee productivity, and promote social learning within the organization. Moreover, since multiple features are embedded into a single application, a SaaS based Web 2.0 software is highly configurable. Configurability allows administrators and users to set their own preferences, enable or disable a feature, make changes to user interface, etc. This reduces the need for heavy customization in a software package.
This report by TechNavio Insights highlights the current and future market potential of the global SaaS-based Web 2.0 Software market. Further, it discusses trends, drivers, growth inhibitors. It also profiles a few major vendors in the market.
Video Rating: 5 / 5
Global SaaS-based Web 2.0 Software Market 2009- 2013
Price is a very important thing related to your services and products and can be wisely managed to increase online sales, for example is more sellable a product at 10$ or one at 9.99$ ? The answer is granted as 9.99$ is the price that will bring you more sales and i don't say this just by myself, just go to the supermarket and see the price of the promotional offers, what do you see ? I know, you see the 99 cents after the basic price: is it not a proof that this strategy work ? Well, just lowering the price by a penny is able to bring you more sales: wonderful, isn't it ?
People always look for offers as they want to save money, you can increase prices and offering at the same time discounts: for example you are selling your product at 8.99$ and you want to sell it at 9.99$ ( not 10$ because price will look greater and you will miss your important goal that is to increase online sales ), but you fear that this can lower your sales then increase price by 20% and give at the same time a discount of 10% as your price will be a 10.99$ that discounted is 9.99$ . Do you see the difference from 10.99$ and 9.99$ ? The second one look cheaper and will sell more and also a discounted 9.99$ seems less than a normal 9.99$ , but aren't they the same ? Yes, they are but the term discount is associated in our mind with cheaper things and so, though a number is always the same, in our mind change value because of its association with another term.
Another way to increase online sales and prices is to increase the perceived value of your product: just put in your packages bonuses like ebooks, software or other products and declare their prices, at this point you can sell more things as the same price as before and/or at a higher price. Other methods can be to offer free shipping while your product's price is augmented to compensate and to get some extra earning, you see in these technques there is always an association between the price and a word like discounted, free bonus or other a! nd this is the way to increase the ration between the perceived quality and the price. We are talking about perceived quality and not quality as they are two different things: quality can be evaluated through analytical processes based while perceived quality is what you see with your mind and now what it really is. For example a car's quality can be evaluated by several technical factors that can show us if the price is good or not but its perceived quality is a different thing as people can buy it because it has been shown in the latest famous movie or because it has won the most important rally competition. So the winnging formula is about increasing the perceived value as this will make we able to increase online sales and also prices.
Another way you can increase online sales and prices is to associate your product or service with little numbers, for example you are selling an online dating service that is about 15$ per month then you can say something as hey, for just 50 cents per day you can meet new people and maybe the one you are looking for that is different from hey, for just 15$ per month you can meet new people and maybe the one you are looking for: do you see ? I have used in the first statement the word cents while in the second i have used the $ symbol, do you know that the 100 cents make a dollar ? this is another trick to associate a product with a meaningless thing that is the cent. Of course these are just hints as you should use spli test technique to understand what works better...
Article Submission Software - Why Marketers Need It What Makes Article Submission Software Products Different
Article Marketing has become a big part of Internet marketing these days. Even the biggest marketers , that have all the money and options, utilize Articles as a major part of there marketing scheme. Whether they depend on PPC or SEO, Article Submission takes a spot at the top of the to-do list.
Click Below to Check Out Top Article Submission Products: The Top 5 Artile Submission Software Products
So its safe to say that article submission software is definitely one of the few software products that have found a consistent use among all internet marketers. But there are many different article submission software products to choose from.
So whats the difference between all these software products:
Number Of Submissions
Well the first thing that can seperate article submitters is the number of submissions, thats probably the most obvious.many will offer around 200-400 submissions. the best will offer 600+ and some even offer around 1,000.
But the ones that offer a 1,000 submissions often include directories other than just article directories.
The thing to look at when factoring the number of submissions is, how many are 1 click submissions, and do you have the option to add your directories. Many offer many article submissions, but the process could be long and tedious, leaving you with so much work that you probably wont even use all the submissions possible.
Which leads me to the next option with Article Submission Software:
Automatic Article Submissions
What I have found is that the number of article submitters that offer automatic article submissions is about a fifty - fifty split, with the non-automatic submitters a little ahead. But that is out of the top quality submitters. I wasnt interested in the submitters that looked like they were just thrown together to make a little money.
1 thing w! e should consider when deciding on an automatic- or 1 click- submission software is whether or not you can trust that all you submissions will be made. When ab article submission software product offers 1 click submissions for anymore than 100-150 directories, we need to check it out to make sure that all the articles are being submitted. And , I hate to say, that the best directories will not let a computer submit articles automatically. But thats also the best reason for using article submission software for all the ones that will accept automatic submissions.
Thats why its best to look for an article submitter software that is split -with some submissions automatic, and others manual. Dont ever shy away from manual submission to the best article directories. There arent that many, and they give you the best gang for your buck.
These are the two main things to look for when seeking the almighty article submission software. I wanted to give you a little heads up. Remember , its not always about the most article submissions. Its about quality article directories and quality software that has the ability to add directories.
List of The Top 5 Article Submission Software products
That link will take you to the Review page. Listed will be all the main aspects and qualities of the top 5 Article Suibmission Software products. use it -it will save you headache over the long run.
Video Rating: 5 / 5
Article Submission Software - Why Marketers Need It
HTML stands for HyperText Markup Language (http://en.wikipedia.org/wiki/HTML); it is a modern 'markup' language that can be used to enable text and graphics to be displayed on a web page over the internet. (A 'markup' is an old printer's term used for annotations telling them how to display a page.)
What are the differences between text and HTML email newsletter?
You can send an email in a text or an HTML format. Subsequently, if you're sending an email newsletter it can be sent in a text or HTML format. There is an advantage in sending an HTML email newsletter over a text one. The HTML email newsletter can have formatted text, pictures, lines, backgrounds …. all sorts of bells and whistles. The text newsletter - well basically it can have text.
The differences between web site HTML and HTML for email newsletters.
HTML is HTML, well not quite. HTML can be tweaked and worked on to make it more effectively operable within certain environments. HTML email newsletters actually use advanced forms of the markup language like; extended markup language and cascading style sheets. So when buying email newsletter software, make sure it's got an HTML email newsletter editor in it.
How to create a good HTML email newsletter?
A good and effective HTML email newsletter will use: inline style declarations and table tags for multi-column layouts or floating elements. It should not have any external stylesheets or floating 'div' tags for multi-column layouts.
Proven Techniques for Internet Online Marketing Success
You may have noticed that there are lots of different ways you can get involved with online marketing, so you have to do a little research to pick the strategy that works for you. You have to find an internet marketing technique that appeals to you before you can begin. After you've made this decision, you can begin to implement your plans. Given below are a few Internet marketing tips that will help you understand how to get the right start.
First of all, it's always a good idea to know what your competition is doing. Find out who your competition is and how they are marketing their businesses. Identify your most successful competitors by their search engine rank and learn all about their site, backlinks, keywords and pay per click campaigns. While you will probably have competition most of the time, if you know how to rise above it you will succeed. You can avoid many missteps in your online promotions by making the effort to conduct this kind of research. The majority of internet marketers don't worry about the competition, but they tend to be less successful than those who take the time to study this aspect of their business. A successful Internet marketer knows the value of words. The right words can give you the power to increase sales and raise profits, but the wrong words can give you the opposite effect. The words you choose to craft your sales copy can make a huge difference to the success of your Internet marketing campaign. If you can show with your words exactly how people can benefit from your products, you'll be rewarded with higher profits. It all comes down to how well you convey your intent to those reading your site. Displaying high converting sales copy could be the key to success for your Internet marketing efforts.
It's important to pinpoint your website's primary purpose before you can hope to achieve optimum results from your marketing techniques. You should be aware of your website's main function and what you expect it to ! achieve. When you know what your site is supposed to achieve for your business, it becomes easier to deliver a message that will be more likely to entice your visitors to act. Your website is your online salesperson, so if you don't know what it's supposed to be telling your visitors to increase conversions, you could find your conversions suffering. Implement tracking and monitoring tools into your site's functionality so you can also track the progress of your campaigns.
Internet marketing may seem complicated, but once you start learning about it, things become clearer.
As you first start to set up your business, it might seem complicated, but it will soon become natural for you. You should develop the habit of always moving ahead with your internet marketing plans. There is no need to fear mistakes, as everyone makes them, and the key is to learn from these and don't repeat them. Before you try any more advanced techniques, you should first learn as much as you can about your prospects and get quality links to your site. Your prospects will respond better to you if they sense that you are focused and committed to your business and products.
Proven Techniques for Internet Online Marketing Success
It Slices, It Dices, and It Can Put the Cat Out at Night! Oh Please!"
Internet marketing skills are not difficult to acquire. But it takes focus, discipline and a professional mentor.I am a Chef and I love using Cooking Terms to explain Internet Marketing Strategies.
Read as I "slice" through the nonsense found in most Internet Marketing Strategies like a French knife. In today's article I'll be dishing up "delicious tips" that will make your mouth water.
Todays two terms are: MICE EN PLACE and MARKETING FUNNEL.
Mice en Place [Meez en Ploz]-"Things in Place, Everything has Its' Place"
In cooking, Culinary Terms are used to describe cooking processes; one example, deglaze [deeGLAYZ] means to add a cold stock or wine to the bottom of a pan that was used for cooking meats or vegetables. When the cold liquid hits the pan, the caramelized food particles are lifted from the pan and can then be used to make a sauce or soup.
However, the term Mice en Place is more of a Philosophy than it is a cooking process; allow me to explain. If you are going to make 20 Apple pies then it is best that you have all of the ingredients in front of you; apples, flour, sugar, measuring cups, spoons, and pie tins as well as a preheated oven, the most important ingredient being, the recipe card so you can convert the recipe. All of this, is Mice en Place; everything in its place and everything has a place. This philosophy is used for every cooking process.
So how does it all apply to Internet Funnel Marketing? (Notice-I interchange the words Funnel and Marketing, because a Funnel is a Funnel)
In a 2 year span I have spent several thousand dollars in an attempt to find the most effective Internet business model for me. I purchased one money making program that guaranteed success overnight; "Just plug into our system and let it work for you" (It slices, it dices, oh please!).
Then there was money to be made filling out surveys, (Oh! Did I say that I made money filling out surveys? No! No! They made the money off me). I finally started finding legitimate businesses, but was unable to do anything with them because there were just too many missing pieces and loose ends; meaning that I had to continue to spend money on other services that they failed to mention in their so called "Complete Internet Business System".
So, "Mice en Place", I say. That's Right! Mice en Place! If Mice en Place had been used to develop these business models it would all have been available to me "HERE!" and "RIGHT NOW!" or at least the concept would have been more complete; or at least my understanding of it would have been more solidified, or fortified (Sorry! I had to use another cooking term).
So, there is a term that is very similar to my cooking term. It's called the Internet Marketing Funnel; a philosophy just like Mice en Place. Internet Funnel Marketing does not boast being a complete business and there are no step by step directions to follow either. So what good is it Chef?
I will describe it without the use of a drawing; or will I? Both Mice en Place and Internet Funnel Marketing resemble a funnel; hence the name. In cooking all the ingredients are brought together and placed into a funnel (not literal); the ingredients are gathered, assembly is required, the product is baked, and then finished. (Fig A)
The Internet Marketing Funnel is similar; (Fig B) Customers are offered complimentary products for visiting your site then invited on board for a stay to gain insight to the other products and services that you have to offer. There is nothing scary going on here, you don't fall into a deep hole. Most Internet Businesses don't give you this opportunity as you're told that you'll rake it in, even when you sleep; that's the hole that you don't want to fall into.
The funnel concept is wonderful because the more you climb inside, the more you learn about the Company and Its benefits; you also build better relations, better rapport with each other.
Fig A
Mice en Place = Finished Product
Apples Flour Sugar Spices Cider Butter
Pie Tins Peeler Apple Corer Rolling Pin
Setup Assembly Line for all 20 Pies
Preheated Oven Oven Rack
Bake at 370 Degrees
MMM! Hot Pies
GOOD!
Fig B
Funnel = Customer Relations = Sales
Offer Customer Something Free Maybe a CD
Free or inexpensive trial offer -
Offer Mini Course 0-0
Continuity Program 50-1k
Box of stuff 500-2k
Business
GOOD!
BON APPETIT
Alan has retired from cooking and loves to share Kitchen War Stories with his readers and all his cooking buddies.
To learn about the Internet Marketing Model that Alan uses please visit: http://www.EarningRealWealth.com
The online marketing has been a good ally for everything that is called business
This is one of the periods most flourishing of the last decade so we could notice how well it went using online marketing strategies. If we stop and observe a little the numbers increased exponentially and this is why it keeps running as it is. If things go bad we have to get over them and move up in order to keep the engines going. A good strategy has the possibility to be of great assistance for the business. At the same time we can see that some ideas were really great and investing in something new was the best one. If you go down instead of going up the business is affected and you could go into bankruptcy.
The insurance can also help if the firm has problems the insurance can cover it. If something goes wrong it really helps having people who know what they're doing in order to get out of the trouble. If the sales go bad and the company need to lay off personnel you have to do it. The situation can go bad if there are many companies with the same product as you have and the competition is harsh and therefore you need to find solutions to keep it running. The investors have to think it a little when something goes wrong. The numbers have seen a fall if we see the registers in the past time but it all can be solved with a better online marketing.
The online marketing strategy is the best way to have a good increase of the sales and the company does not have to pay a great amount of money to have it. The strategy must keep changing for the companies to keep making money and not start losing it. If you have products that other do not, it can be of great advantage for you. Along the years a good publicity strategy was the key to the performance you have gained along the time as well as prestige. The little things can make a big difference. The future reserves surprises good or bad, it depends if you are prepared or not.
In order to sell more the industry manufactures more than the market need and therefore they run out of money to keep it going and with the products so they are forced to lower the price and eventually to close down. One of the options they had to continue without closing was to merge into one whole company. If the things go bad you definitely need to change the online marketing you have with another one better. The times change and the sales too can change and go down or up depending on the market demand. There will be made important investigations to figure out where is the problem and fix it. Another problem the companies have to diminish of the sales due to the problem of the world wide economy.
The online marketing has been a good ally for everything that is called business
Internet Marketing Strategies for Success in 2010 and Beyond
As we look back over the years and how the marketing has not changed much, you will still want to pay close attention to the following Internet Marketing Strategies for Success. As we move further into the 21st century the tools of the trade and the how has changed dramatically; as some of the "why's". Due to the great advancements in technology and the amount of energy that many marketers and developers have invested, we now can market any product or service to anyone in the world with a click of the mouse or the tap of the "enter" key.
What Was Once, May Not Be Now
While many of us have been around for many years and know about the many different names that internet marketing may have, it really begun in the 1990's with an avenue called email marketing. Email marketing was a very powerful tool, one that pioneered us to the tools that we use now. Email marketing still exists in today's age, but one that you will remember that has been drifting away bit by bit; year after year. One very powerful internet marketing strategies for success is word of mouth; believe it or not, we are still in a very trusting time when we are provided the information by someone we know.
The Powers of Today
With more and more people obtain access to emails, websites and smart phones, the power of SMS Marketing, Text Message Marketing and SEO are dominating the robust marketing campaigns throughout the digital world. Social Networking has become a very popular internet marketing strategies for success as they are able to be shared with thousands of people and become a very highly discussed topic. Social networking tools consist of but are definitely not limited to Facebook, My Space, Linked In, Twitter, Blogs and forums; these tools allow internet marketers to market at a near no or low cost which in turn improved their return on investment. As these tools work with one another, they pick up other hot topics or posts that are becoming viral and you have people start bookmarking and commenting which improves the Search Engine Optimization of that specific product or service.
What Should You Expect in Today's Marketing?
To find success in your internet marketing, you need strategies like being different, out of the normal, full of energy, colorful, flashy and if possible interactive. In today's digital age, we have groomed ourselves to instant gratification, and we want things now, any time that a website takes longer than three seconds to load; you will lose the reader and your chance to market to them. Global marketing is on the cutting edge of what has ever been dreamed of, marketers are always changing their way of marketing and their internet marketing strategies to keep up with the changes in the marketplace. One demographic is totally different from the other, many people believe that all markets are the same, they are not. Your internet marketing strategy for the United States will be very different form the marketing strategy you will have in China. Targeting today's teens is totally different then how we target the baby boomers.
Who is your Target Audience?
As you start building your internet marketing strategies for success, you need to figure out who your target is and why; what are their pains and how can you offer a solution. You will need to articulate and form a marketing campaign considering what type of marketing you will need to do, how much will it cost and what tools and resources you will need to be successful. Within a predetermined amount of time, figure out is it working? Are you providing answers to your target audience, are you providing then value?
Are you re-evaluating?
You need to step back and re-evaluate your business and see where the growth is, has there been growth, how much, at what cost? If you do not measure your success, you will find it nearly impossible to see the many rewards and benefits to your internet marketing business.
One Strategy That Should Never be an option
You should never quit, you may rearrange or reconfigure your internet marketing strategy but never, ever quit. Have you heard of any successful individual that quit? You may get to a point that you fell stuck, feel as if you are ready to throw in the towel, but don't….instead reach out to others, explain what you are feeling. I am recommend you reach out to other marketers, talking to individuals that don't understand what you are feeling or where you have been is no help. It is almost like getting dental advice from your mechanic, while they may offer the best advice, is it the best?
Internet Marketing Strategies for Success in 2010 and Beyond
Online Marketing Strategy-Can a Single Method Give You Results?
We are taught that the more we give, the more we receive. You can doubt it or believe it but when it comes to online marketing, it is definitely true. The more marketing method you do the more customers or recruits you will have. I don't know why anyone would involve himself with only a single online marketing strategy when more exposure equals more money.
The question is, will a single marketing method give you results? Will it make you successful? The answer is yes. I know one particular internet marketer who's earning a lot with just a single online marketing strategy.
The most common and effective online marketing methods are paid advertisements such as pay per click and banner advertising, content marketing such as article marketing and video marketing, and social media such as twitter, facebook, and myspace.
Doing pay per click alone can give you massive results. It's actually the choice of the majority of internet marketers. It also holds true with content marketing but this type of marketing strategy takes time and more effort to make than the other methods (for most people at least). Doing only one of the social media marketing may only give you minimal results although I have heard of some marketers who use social media as their primary marketing strategy.
People do this style because they may have a passion for doing one of the marketing modes. If you are very much into writing, you may only do article marketing and disregard the other methods. Doing a single online marketing strategy will surely give you results but doing all of them will give you massive results.
A business opportunity that offers resources on a wide variety of marketing strategies and teaches you to master a single online marketing strategy may be the best way to hone your skills in that particular marketing. Click here to learn more.
Online Marketing Strategy-Can a Single Method Give You Results?
Internet marketing is the Marketing of goods and services that takes place on the web. It helps to attract readers to your website, augment your company products and boost up clients for your business. The aims of Internet marketing are many â€" it enhances conversion rates, achieves website visibility, and helps to attain a higher ranking in search engines. marketing strategies help to expand your business. The pillars of online business rest on the foundation of the Internet marketing. Selecting an inappropriate Internet marketing policy can be a catastrophic mistake.
An effectual Internet marketing strategy comprises of both short and long term strategies. Their main aim is to provide beneficial results to their customers. Though short term marketing strategies provide temporary results they can produce powerful affects upon the whole marketing scenario. Long term marketing strategies help to create expressive content, striking design for the web and also helps customers in retaining a link of their pages to various sources on the web.
Some essential Internet marketing strategies: Begin with an effectual development strategy and web design Gain knowledge on email marketing effectively. Publish articles. Write online press releases Interact with visitors. Include title tags, description, meta tag, body content and keyword Meta tag.
The list does not end here. It also includes:
Domain name: this is the chief Internet marketing tool. Picking the accurate domain name can serve as a useful marketing tool on the web. Choosing an appropriate domain name helps to obtain a high ranking on search engines.
Keywords: they are the building blocks on the web. Keywords are the most essential element for any online marketing project. They help to grab readers' attention. Appropriate keywords are like telephone numbers for your business.
List: List is the backbone of every Internet marketing system. It is a file of contacts. Ezine articles or newsletters are the essential components of all online business. Apart from this, there are similar other resources that act as useful Internet marketing tools.
Blogs: Blogs are successful marketing tools which play a crucial role behind the success of any online marketing. They can work magic for your company. They help to grab readers' attention.
Direct mail: direct mail is a cost effective business marketing tool.
Create a website: With the Internet becoming the major source for consumers to buy goods and services, numerous websites are being launched every day by various companies to increase their sales and for the satisfaction of their consumers. Developing a personal website for your business is essential as it serves as a successful Internet marketing tool.
Send letters, freebies, prospect post cards and sample post cards to keep your customers updated on your services.
Even though there has been a rapid increase in the number of Internet marketing websites, Birmingham based Marketing Company is amongst the most reliable online marketing site. Please visit http://www.marketingconsults.co.uk
My 10 year-old son is studying health and nutrition at school and he's very excited about it. He came home yesterday and asked me to sit down with him so he could explain everything he's learning. He shared the 4 basic food groups that our family should be eating (vegetables, fruit, meat and grains) as well as some suggestions on what I might prepare for dinner so that our family becomes "balanced." Last night after he went to bed, I was reflecting on our conversation and thinking about how Smart Women need 4 basic marketing solutions in order to realize their entrepreneurial goals.
When you make the leap into becoming a woman entrepreneur, one of your first thoughts may be, "I need to make money!" You've probably invested your own money in your Big Idea and now it's time to get a return on that investment. There are 4 basic marketing solutions that you can use to help you grow your business. When you use all 4 effectively, the sky is the limit in your business. You create the visibility you need for an effective "buzz' about you and the service or product you offer.
The 4 basic marketing solutions are:
1. Offline 2. Online 3. Joint Ventures or Collaboration 4. Public Relations and Media
When I first opened the doors to Smart Women Smart Solutions® 6 years ago, I used offline marketing as my primary source of marketing. The business grew but it was painfully slow. After the first 12 months, I realized that in order to reach my goals, I needed an online presence to take the business to the next level. Shortly after that, I began to seek out people who I could collaborate with. (By the way, you don't need to do them step-by-step like I did.)
The goals you have for your business will determine how much and how often you use these 4 basic marketing solutions. For example: If you have a part-time business that you enjoy and are happy with making a part-time income, having an offline and online presence along with a few collaborations could work well for you. If you are a woman with dreams to build an entrepreneurial empire, you'll need a solid and systemized plan for all 4 of the basic marketing solutions. Just like nutrition, you'll need to decide what your portion size is!
Here are some examples of the 4 basic marketing solutions:
1.Offline: networking events, public speaking, creating a letter campaign 2. Online: Effective website, electronic newsletter, blogging, social media, article writing for online sites such as www.EzineArticles.com. 3. Joint Venture or Collaboration: The most successful collaborations are when you and your collaborative partner appeal to the same target market. It creates a win-win for everyone. Some examples of collaboration would be hosting teleseminars together or live events. 4. Public Relations and Media: TV shows, radio shows, magazine articles. These are a great way to create a larger "buzz" about your business and gain visibility fast.
Just like a child who is growing to become a healthy adult, your business will have different stages of growth. These stages will require different marketing solutions.
In my son's nutrition class, one of the best tips the teacher offered was, slow down when you eat. You will have the most success with your marketing if you slow down and take some time to decide which of the marketing solutions best fit your business goals at this time. This is where having a mentor, coach or trusted source can be beneficial.
Once you decide which solutions work best for you, go for it! The key is focus and consistency using a balanced portion from each selection you make.
Bon Appétit!
Anything is possible. Everything is waiting for you.
The world of social media network marketing is a untapped resource to many business owners. Either it is because they are not aware of what it is or do not fully understand the power of the internet and how to use it. Traditional marketing in today's cyber world is almost a thing of the past. Especially when you look at how people use the internet over the yellow pages to find a place to eat, or a place to get their cars worked on. When was the last time you can remember pulling open your cabinets of shelves and really looked for a yellow pages to find a business.
And even if you did, it doesnt tell you anything about the company or their caliber of work. The internet and social media marketing puts you in closer contact other business owners, people and other services you are interested in then in any other way that now exists.
Social media marketing is the technology of the future. It is the clearest and most definitive way to interact with people and businesses. Business in motion is the forerunner of what social media networking is, how to use it properly and how to succeed with it. Go ahead and take a look for yourself at http://www.majesticsocialmedia.com
Majestic Social Media creates and leads powerful, integrated social media campaigns that will rocket your traffic, promote your products and generate leads. Majestic Social Media delivers profitable SEO solutions that integrate the most up to date methods that provide your business with real return on investment.
Do you want to promote your business? Do you want to attract more costumers? Do you want to expand your network? Do you need help promoting your business online, or do you need to write a vision and don't know how? Majestic Social Media can help you! We bring YOUR business into Motion! We develop your online Social Media Marketing Strategy as well as your search engine marketing plan. Do not hesitate, contact us today for a quote and consultation!
Let us know how we can work together to get your business in motion.
Social Media Marketing Measuring ROI - Direct Financial vs. Indirect Financial
Measuring ROI on your Social Media Marketing initiatives largely depends on your goals. Social Media Marketing has a number of benefits that are both directly financial and indirectly financial.
Companies are using Social Media in many different facets of their organizations that include human resources, corporate communications, marketing, sales and business development.
Human Resources can take advantage of recruitment tools like LinkedIn Jobs and instantly search and access excellent candidates. Job postings can also be advertised in an organizations group or corporate page. FREE online classifieds like Kijiji are another great place to post job opportunities. Most sites offer premium services where you can accelerate your job postings position or coverage and these services are usually pitons compared to thousands of dollars for Workopolis memberships and employment agencies cost. ROI in this regard is usually measured by recruitment cost savings and quality of talent acquired through Social Media initiatives.
Corporate Communications departments have leveraged Social Media to extend their reach. Whether Social Media is being used to increase employee engagement or to send out news and updates about the organization, Social Media Marketing creates new and more affordable channels to communicate (and on mass if required). In this regard organizations can save on "large conventional media" to get their word out because leveraging Social Media Marketing sites like Facebook or LinkedIn have much larger audiences than the most popular television networks. The effect of this type of Social Media is largely long term and ROI is measured by cost-savings, through polling employees, customers and the public (depending on your goal) about their feelings since engaging them through Social Media Networks.
Marketing Departments use Social Media Marketing to increase online brand awareness, support other advertising initiatives, drive new sales (through targeted promotions), increase presence/exposure on the search engines, promote events, build a base of fans/followers to soft market to in the future. ROI in this regard is both short-term and long-term, direct and indirect financial. ROI can be measured by considering a number of factors but again, it largely depends on your brand, target, focus, effort and goals.
1. Review analytics on your Social Media Presences to see: a. Which content generate more traffic (interest)? b. Which sites are performing better?
2. Has general traffic to your site increased?
3. Have new sales overall increased?
If results are dismal, consider asking yourself a number of questions:
• How targeted is your campaign and message? Social Media Marketing is a tool and before using it you should already have a strategy.
• Are you releasing an adequate amount of written and video content?
• Do you have an email prospect list or have you announced your campaign to your clients, employees and prospects?
• Have you announced the campaign within the organization to get employee buy in? Never underestimate the power of your team.
• Are you posting updates to your campaign too frequently, turning off followers?
• Are you not posting frequently enough to make an impact?
Social Media Marketing is significantly less expensive and bears less risk than big ticket advertising, when testing the market place.
Sales and Business Development Teams use professional Social Media Marketing sites like LinkedIn and Plaxo to take professional networking to another level. Organizations are able to measure direct financial ROI with ease because team members can directly report back new sales driven through professional networking on Social Media. Other direct financial Social Media ROI can be measured through cost-savings achieved through reduced expenses incurred from direct sales methods that involve travel, cost to attend networking events, in-person presentations and more.
Social Media Marketing is a commitment and organizations cannot avoid it because they are focused on measuring direct dollars and cents alone. One has to dig deeper to discover the reasons why the largest Fortune 500 companies have integrated Social Media into every facet of their organizations reaping significant ROI through increased sales, online exposure and cost savings, company-wide. For more information about Marketing Measuring ROI on Social Media Marketing visit www.assureassess.com/socialmedia.
Social Media Marketing Measuring ROI - Direct Financial vs. Indirect Financial
Why is white label SEO important? Many people want to set up online business as part of their portfolio. It is indeed a cool thing to do and many people certainly want to reach as much customers as they can especially online. More people are hooked up in the Internet these days. Hence, online marketing can easily be achieved.
But do take note that setting up an online business entails a lot of tedious work. It is important to put it in mind that you need to be very competitive in the industry. There are millions of virtual stores in the Internet and they offer similar products and services like you do. To stay on top of these competitors, you need to hire a good service provider that can do the job for you. SEO people take you to the topmost pages of prominent search engines like Google, Yahoo and Bing.
White label SEO speaks about having an intelligent article or website that is specially crafted to aid online visitors in their search for information. Keywords are provided to direct you to quality information found online. In prominent search engines, white label SEO is rather given utmost importance than black labels. That is why you are easily directed to a site where you get a quality product and service.
White label SEO programs only works true for SEO resellers. The reseller works closely with the client although he does not know that there exist a third party. The third party would be the SEO service provider. He has no idea that SEO has been outsourced. The job, emails, correspondence, and reports remain privately within the hands of the reseller using his very own information and logo. This may sound deceiving as he is made to believe it is done in-house but it truly has its own benefits.
This is where sales revenue for the resellers comes in. As the customer or client works closely with the reseller, he simply interacts directly with him. The customer's feedback to the results of the SEO may either be positive or negative. If it is posit! ive, he can recommend the SEO reseller to his colleagues. Otherwise, the reseller can change his Search engine optimization provider anytime.
If you have the skills that take you to venture into white label SEO programs, this is an option to take. You can use your resources like contacts and leads to deal with prospective clients or customers. Companies that have no SEO programs usually work as resellers. They have good chances of earning more income through this type of business.
Many people today are getting into the online world of making money to supplement his or her "real world" earnings or for it to grow to be their main form of cash flow. Why is that? Mainly because online marketing simply offers them a good deal of advantages!
To start with, you can reach out to just about any person in the entire world who has online access when you advertise your merchandise on the internet. This will mean a broader marketplace for you, which in turn can convert to greater earnings. Next, establishing an online company demands merely a small fraction of the price needed to set up an actual business organization, which means a whole lot of financial savings for the company proprietor.
Yet another factor that has drawn numerous people toward online marketing is the fact that a person does not have to already have his / her own goods to get going. In online marketing, an individual can begin generating a lot of cash solely by marketing, or even by just attempting to market, other folks products or services. And getting up and running with this type of internet marketing method is really fairly simple. All that you need to do is to set up a contract with a web based merchant or vendor, and once everything is complete, you may without delay begin earning funds by marketing the vendor's or the retailer's products and services.
By the way, the most common and the quickest growing technique of promoting other people's products and services online is affiliate marketing. Affiliate marketing, in its easiest explanation, is a partnership between an online vendor or dealer, that has merchandise to put up for sale, and their online marketers, who are prepared to advertise the vendor's product or service on their own web pages.
In a standard affiliate marketing set up, the product owner gives his affiliates ad banners and text ads which link to their web site. The affiliate is going to then get these advertisements placed on their ! websites and they get compensated anytime targeted traffic or product sales are sent to the vendor's web page. Affiliate marketers are typically paid on commission basis, even though various other web based retailers might choose to pay a set fee for the affiliate's payment.
Beginning to make money online by using affiliate marketing is reasonably fast and simple. All that a person has to do is to enroll in an internet company that provides affiliate programs. An alternate approach, and typically a less difficult one, is to sign on as a member of an affiliate network—a network that contains a wide variety of affiliate programs for various online vendors or merchants. Signing up is ordinarily cost-free, even though different companies and networks might call for you to shell out a certain fee. Such costs, however, are made as payment for other services that the company may provide, like supplying you with tools and support to grow your internet enterprise.
Whenever you join an affiliate marketing program, you are in most cases needed to complete a form that contains details about yourself. A few affiliate programs may also need you to provide the link of your website and summarize its subject matter. This will make it possible for the merchants to confirm that you really have a website with contents that are suitable to their merchandise. Quite a few affiliate programs, nevertheless, will not demand you own a website. After completing the form, you are then authorized to select the affiliate programs you want to market.
After joining an affiliate program and becomiing a real affiliate, you are at this point all set to begin generating a significant amount of income by selling other individual's products or services on the internet. Exactly how do you earn funds? There are in fact a variety of methods for you to make money as an affiliate, and the majority of these methods depend on the kind of affiliate marketing program you have joined.
Numerous affiliate m! arketing programs pay their affiliates in one of 3 ways: pay-per-click (PPC), pay-per-sale (PPS), or pay-per-lead (PPL). In pay-per-click affiliate marketing, the affiliate is compensated anytime he or she sends targeted visitors to the vendor's web page. PPS and PPL affiliate marketing programs function quite differently. In PPS, the internet marketer only gets money when his / her referral converts into an actual purchase. With standard PPS affiliate programs, the affiliate would generally get 15% to 20% commission for every sale. PPL affiliate programs operate the very same way, even though affiliates are paid a set fee anytime his / her customer converts into a lead for the company.
A few affiliate marketing programs are two-tier programs, wherein the affiliate marketer is also authorized to suggest other online marketers to the merchant. In these affiliate programs, the affiliate wouldn't only be paid for the site visitors or product sales that he would send to the merchant's web page but also for the traffic or sales sent by the web marketers who signed up with the program via his / her suggestion.
Yet still an additional means of generating extra revenue with affiliate marketing is by way of residual affiliate programs. Residual affiliate programs are affiliate programs in which the online internet marketer will get compensated a number of times as long as the merchant keeps the buyer the affiliate has sent to his website. One particular sort of residual program gets the affiliate paid a commission each and every time the referred purchaser buys anything on the vendor's internet sites. Yet another kind of residual affiliate program gets the affiliate paid a percentage each month for as long as the business retains the referred customer.
With a bunch of choices out there and a lot of methods to make cash, affiliate marketing is without doubt the most popular and the simplest way to make income by selling other people's products on the internet. As to how much dollars one ca! n make f rom affiliate marketing really depends on the affiliate. A devoted and hardworking affiliate would certainly get more from the program compared to those affiliates who would simply sign up and forget about the program later.
5Ps Strategic Marketing for Online Selling – Product
Why Strategic Marketing
Now, online marketing is evolving into a BIG thing for sure and there are still many people out there who are at a loss of what to do in engaging the online community. So, what many of us tend to do is to just jump onto the bandwagon and go with the flow, with most of us not knowing exactly what we are doing and why we are doing what we do! (This means starting a website or a blogshop, and then erm… starting a facebook page? And later… getting a twitter account? And probably throw some cash into google adwords or facebook advertising… oh, not forgetting advertisements on magazines or trying to get onto a newspaper page… and yes, many more. And by the end of it all, be still frustrated that visitors count is good and fans are there but money from sales is not.) Yet, STRATEGY becomes the ever-important word in today's marketing plans â€" yes, all the way from top brands down to new brands including you if you are an online seller. Why? This is the reason â€" while many people are starting blogshops to sell ANYTHING under the sky just because it is a low cost startup, many products and brands are losing their differentiation edge. In a summarised business dictionary, there are only 2 terms that bring in business â€" Differentiate and Low Price. You must choose either path. Well, of course if you choose to have both, you win the final trophy. But either one will bring you business. Do you want to beat price down? I bet not. It's suicidal. Let me just repeat â€" An attempt to beat your competitors' price down in a product market is a suicidal move. You end up perishing together. Your customers have the last laugh from a good bargain but might not return to buy from you again once they find another seller who charges even cheaper. So, in RUNAWAY's summarised business dictionary then, we must dictate that there is only one path â€" Differentiation. And differentiation demands STRATEGY.
The main reason why many online selling businesses fail
Marketing is a difficult thing, yes. Many of us who are online sellers have more passion in product sourcing, product creation or even product selling. But marketing seems to just be the last thing on our minds when it really really should be the most important thing because without marketing, nothing sells. And when nothing sells, we should stop sourcing or making anything. That is why many blogshops today end up shutting down in disappointment. Not that they have inferior products or bad business luck, it's only a matter of understanding marketing.
Getting to what matters â€" the 4Ps: Product, Promotion, Price, Place. Let's just stash in another P â€" Participation (Credits to Prof Jikyeong Kang) For this blog entry, let's talk about Product first.
Product
In strategic marketing, product means your product pictures, descriptions and erm, yes, the product itself. First RUNAWAY Commandmant: Thou shalt not lie to your customers! Why? Because you don't want to earn only profits from selling one product and have one person hate you enough to announce to all her friends on facebook or any other forums that you cheated her of her money and to stop buying from you (Esp if this person is highly expressive and has a whole dictionary of vocabulary in her head to use on you). Inconsistency, lying, cheating and all bad behaviors tarnish your reputation straight away and don't imagine you can get off scot free. You may be able to do that 10 years ago, but the environment is clearly different today. We are looking at smart shoppers who know what they want, and even the less smart ones have been cheated enough to know what to do with you if you end up cheating them. So, product picture integrity must be there. Now comes that very thin 1mm line between product picture integrity and a nice picture for good marketing. As an online seller, you need to discern and make the final call on what to reveal and what else is better left for further imagination. Sometimes, a lack of information can deter buyers from buying but many times, too much information can also affect buyers' decisions in a negative way. Yet, these excess information must be information that, if not revealed to the buyer, will not result in any frustrations or anger upon purchase. We do understand, however, that we face different kinds of buyers everyday. So, if a lack of information results in any unexpected complaints later on, the rule of thumb is â€" BE NICE. In an industry where there are many easily offended, frustrated and impatient online sellers, don't be surprised but one way to differentiate is to be the nicest person around. =) People will not only come back to you, they love you enough to tell their friends about you. That's business, isn't ! it?
What makes a nice product picture? For product clarity, you might want to invest in a good camera, so that when you zoom into the picture, you can actually see the material type â€" this makes the picture real to the online shopper, the shopper can imagine herself touching the product and knowing how it feels like! On background, there are many schools of thoughts. Some people totally detest the use of white background, but for RUNAWAY, we believe that a white background is still the safest option, and definitely most flexible, especially if you are planning to post on multiple sites for publicity (which you SHOULD). It is also useful to know some photo editting techniques so that adjustments may be made if you do not have good lighting. Of course, using a light tent or mini photo studio is still the best option for easy editting later on.
A good product picture arouses enough interest to have shoppers click on that product. A well written product description can get the shopper clicking on "Add to Shopping Cart" faster than a product without much descriptions. Many people are capable of wording clear functional aspects of the products, eg. size, color, how to wash, how to wear, how to use, etc. But the differentiating factor will be emotional descriptions that your shoppers can relate to. Most, if not all, people today make emotional buying decisions. Why do certain brands sell better than others even though they are priced much higher? Why do big brands go after celebrity endorsements? Why do people wear Nike? If we remove the tick on a Nike apparel and try to sell it to you without telling you it's a Nike apparel, would you still pay the same price to buy it? We all adore brands, but definitely not any brand. Having a brand is not the important part. It's creating a personality for that brand, such that it relates to the buyer. Another way to put it â€" humanise your product. Personify it. Turn it into your shopper's friend, at best. And price becomes the lesser factor. When someone buys something because she can relate emotionally to it, this thing increases in its significance to the buyer. It becomes all the more worthwhile to spend a little more on this item. Some examples of emotional brand wordings by big brands out there:
Elegance is an attitude You deserve to shine There is always room for another pair of shoes like there is always room for desserts The name that changed diamonds forever Celebrating our love days You, yourself, yours Massage fit for a king Romance at its finest
All you need is some shopping time out there at those shopping malls and you see who are the big brothers who continue to engage customers emotionally and who are just being salesy with minimal emotional engagements. Who do you want to be like? You decide.
5Ps Strategic Marketing for Online Selling – Product
Clover Advertising , with successful business programmes
Clover Advertising is a specialist in below-the-line marketing and advertising services. The marketing processes succeed in building a strong and vibrant network of quality leads. The high impact local and national marketing solutions for its clients include various industries, from telecommunications to financial services and utilities.
The company tread ahead with the goal of pooling its resources together to attain one single goal – Maximum results to all its business associates. As a fast growing direct marketing company, the team effort of the sales representatives is very evident. Each and every sales personnel undergo intensive training programmes from day one. The business development programme is a specialised 5-stage programme that includes holistic strategies that ensure results. Once the sales representatives participate in the programme they become competent in the skills required to manage a successful marketing company.
Clover Advertising works out the mainstream programmes like B2B marketing, event marketing and face-to-face marketing the time-proven techniques to capture the best of results. No matter how turbulent the market conditions are, the strong team keep on acquiring increased revenue, higher volumes of customer acquisitions and increasing sales volumes. The marketing processes are designed for both the national and the international arena with the marketing campaigns arranged by the expert sales representatives who have dedicated their work to increase brand awareness.
The company is fully aware of the intricacies in the changing market arena and also of the fact that each client has their own individual needs and requires a unique solution to reach expectations. The field representatives increase the scope for the brand by identifying the niche in which the brand has increased demand.
Both the customers and the clients are satisfied with business campaigns organised by Clover Advertising , capable of rendering results. Clover Advertising , with the business programmes that play a vital role in the success of clients and the team alike.
The company is fully aware of the intricacies in the changing market arena and also of the fact that each client has their own individual needs and requires a unique solution to reach expectations. The field representatives increase the scope for the brand by identifying the niche in which the brand has increased demand.
Both the customers and the clients are satisfied with business campaigns organised by Clover Advertising , capable of rendering results. Clover Advertising , with the business programmes that play a vital role in the success of clients and the team alike.
Video Rating: 4 / 5
Clover Advertising , with successful business programmes
The Twelve Power Secrets for Network Marketing Success
The Twelve Power Secrets for Network Marketing Success
By Rod Nichols
My first book, Successful Network Marketing for the 21st Century was an industry best seller for several years and helped tens of thousands of network marketers build successful businesses. However, I always felt there were some key knowledge missing from that book and so, over the last three years, I've been working on a new book and today I'm happy to announce that The Twelve Power Secrets for Network Marketing Success has been released through Unlimited Publishing. This is the best book I've written on network marketing, as it is packed with millions of dollars worth of ideas for building a large and lucrative network marketing business. In the following article, I'd like to give you a great overview of the book. The information in this article alone could help a fledgling or struggling network marketer turn their business into a money maker, so imagine what the book could do. Please enjoy the article, put the information to work and do as I have and build a lifetime stream of residual income, so that you can have both financial and time freedom.
Here are the twelve power secrets for network marketing success:
Power Secret One: Select the Right Company
During my nearly 29 years of network marketing, I've selected the wrong company a number of times. Not that the company was bad, although there were a few that were, but rather they weren't a good fit for me. Even if a company is growing rapidly, has an amazing product, solid compensation plan, and great marketing materials, it doesn't mean that it's right for everyone. The questions you have to ask are: Does the company have the same values as mine? Are they marketing in a way that is suitable to my personality? Do they offer a product or service that I can get passionate about? Is the compensation plan suited to my abilities, time commitment, and talents? Once you answer these and other questions, you will have a better feel for whether a company is right for you and although selecting the right company doesn't guarantee success, it does drastically increase the odds. The key is to do your due diligence and make a good selection.
Power Secret Two: Pick the Right Sponsor
One of the biggest mistakes I see made in network marketing is picking the wrong sponsor. Typically one of two things happens. Either a person gets sponsored by a friend, family member, or associate, who doesn't know anything more about building a successful network marketing business than they do. The second option usually happens after a bad experience with the first option and so they begin researching to find a big hitter to sponsor them. The problem with being sponsored by a big hitter is that they don't always have time to work closely with new people. After all they probably have thousands of people in their network, all needing some level of attention. The key here is to be sponsored by someone who is serious about building a big business and is willing to dedicate the time to help you succeed. It's also important that your sponsor have similar values and be someone you would enjoy working with very closely. Again, picking the right sponsor doesn't guarantee success, but it sure helps.
Power Secret Three: Develop Purpose, Goals, and Objectives
Over the years I've trained and coached tens of thousands of network marketers and have found that most don't really know why they are in business. It's critical to long-term success to have a solid "why" or purpose for being in business. It might be to have more time freedom to enjoy your family or to secure your financial future, so you can give your time to ministry or charity work. It might be to become the largest contributor to a charity or ministry. Whatever your purpose, it needs to be vibrant enough to keep you going during the tough times. Once you have a solid purpose, then you must determine what needs to happen in order to achieve that purpose – these are called goals and are the stepping stones or road signs along the way toward your purpose. Goals need to be written and reviewed daily. Often goals are too big to determine what to do on a daily basis, so you should break them down into manageable activities called objectives. Start each day by reviewing your purpose, goals, and objectives, then start working on the highest priority objectives and you will quickly reach your goals and achieve your purpose.
Power Secret Four: Right Attitudes and Beliefs
Many people fail in network marketing because they don't have the right attitude. They treat their business like a hobby, working at it whenever time allows, rather than treating it like a business and scheduling regular time for business activities. I've also encountered many people in network marketing businesses, who show signs that they believe that what they are doing isn't quite on the up and up, which makes it difficult for them to talk with people. It's critical to success in network marketing to build belief in three areas: First, is believing in the network marketing industry (if you are struggling in this area, order my book The Ideal Business, by visiting my web site at www.RodNichols.com and clicking on Store). Second, is believing in your company and the products/services. Third, is believing in yourself as a network marketing business owner. If your belief is not strong in all three areas, success will elude you.
Power Secret Five: Treat it Like a Business, Not a Hobby
What does this mean? Most people who enter the network marketing industry have never run a business, so they don't know what it means to treat it like a business. The keys are to first have the right attitude and second the right actions. Network marketing is one of the very few businesses that can be built while still employed at something else. The great part is that you keep your current income, while building another stream, which eventually will replace the first source. However, in order to do that, you must do the things that successful business people do. You must be consistent and persistent with your business and work on the most productive activities every day. Finally, you need to make a long-term commitment to your business. I have to laugh when someone says they'll give it a try for six months or so. I've owned businesses, both network marketing and traditional, for many years and I've yet to find one that would produce a full-time income within six months, while building it on a part-time basis. Yes, some people earn big time income in network marketing within their first six months, but it's because they put in a more than full-time effort or already had a massive circle of influence. For the average person, like me and probably you, it's going to take some time and effort to build your business, but if you do it right for the next few years, you'll never have to worry about money again.
Power Secret Six: Have a M.A.P.
If you were going to drive your car from Seattle, WA to Orlando, FL, would you just jump on the nearest highway and start driving, in hopes that some day soon you'd reach Orlando? No, that would be ludicrous and yet, that's how most people build a network marketing business. It's a journey and you need a M.A.P., which stands for Marketing Action Plan. This plan will guide you from where you are right now to where you want to go in life. It should include your purpose, goals, objectives, marketing strategies, and a daily plan to implement those strategies. That way, you are always on track toward your goals and purpose.
Power Secret Seven: Become a Master Prospector
If you were wandering through a field and stumbled across a goldmine, you would immediately buy the lot, purchase digging equipment, and begin to mine the gold. Well, you have stumbled across a goldmine and it's in your network marketing business. The key is to prospect for the gold nuggets among your friends, family, co-workers, neighbors, congregation members, people out on the internet, and people you meet out in public. There is a direct relationship between the quantity/quality of prospecting and the amount of money you make, so become a master prospector and watch your income sky rocket.
Power Secret Eight: Treat Different People Differently
If you are treating everyone exactly the same, then you're missing the boat with 75% of them. There are four basic personalities and although we operate at times in all four, every person functions primarily in one of the four. By understanding the characteristics of each personality, you can better communicate and present to prospects, plus train and support those in your network. Understanding and recognizing the different personalities will increase your sponsoring and retention ratios.
Power Secret Nine: Become a Master Presenter
There is an old saying that says "facts tell and stories sell." If you want to become a successful network marketer, you must become an excellent story teller. At first, you will tell the stories of successful people in your upline and later you'll share your own success story. People love to hear stories and will better retain the information you're presenting. Effective story telling is one part of becoming a master presenter and by becoming one, you will move yourself into the ranks of the top performers in your company.
Power Secret Ten: Become a Savvy Internet Marketer
The basis of network marketing is building networks of people who buy and sell products/services. What better place to build a network of people than on a natural worldwide network called the internet? According to Internet World Stats, which you can view at www.internetworldstats.com/stats.htm, as of 2006 there were a little over one billion people on the internet worldwide and that's up from 101 million in 1998. As you can see, the internet is growing rapidly and is the place to build a network marketing business. However, it's easy to get lost or overwhelmed on and by the internet, so the key is to learn how to be a savvy internet network marketer. First, you want to have an effective lead capturing web site with autoresponders that follow-up on your prospects. Second, you'll need an effective database or contact management system that helps you remember to follow-up personally with qualified prospects. Third, you want to have an excellent online presentation system including web site based presentations in flash or video and live webinars. Fourth, you'll need to have a pass-coded training web site that takes your new associates through some basic training. From there you'll want to learn about funded business proposals (check out my new funded business proposal system www.the2percentplan.com/plus), pay-per-click advertising, and social marketing. Becoming a savvy internet marketer will add a number of effective business building weapons to your arsenal and help you build a large and lucrative business.
Power Secret Eleven: Develop Leaders
When I joined the industry in 1979, I was taught that if a person could fog a mirror I should attempt to sponsor them. Well, it's one thing to sponsor a bunch of people and it's something completely different to develop leaders. Leaders will duplicate, causing expansion of your network without any effort on your part. Leaders will attract other leaders and potential leaders, so learn how to identify and sponsor leaders, plus how to train and develop them. Once you've developed several organizations that have at least one leader, you will have a solid base for building a long-term walk-away residual income.
Power Secret Twelve: The Ultimate Power Secret
This is actually the most important of the power secrets. You can effectively use the other eleven and without the ultimate power secret you will still only enjoy marginal results. This is the difference between a double A battery and 220volts of electricity. In fact, the ultimate secret is the real power behind every success. Think about your computer. You could have the latest, greatest, and most powerful computer made by man, but if you don't plug it into the wall and power it up, the computer is useless. Once you plug into the ultimate power source, amazing things will begin to happen – leaders will be attracted to you and your business, your marketing campaigns produce better results, and you suddenly know exactly what to say to a prospect. This is the culmination of all the power secrets for network marketing success.
Everything you need for massive network marketing success is contained in these twelve power secrets. However, failure or success is truly in your hands and is dependent on what you do with this knowledge. Obviously, I couldn't include all of the information in each power secret or this would have been a very, very long article, so if you're serious about building a large and lucrative network marketing business, you might want to pick up a copy of my new book by visiting www.RodNichols.com (store). However, even with all the information, it's still up to you. Knowledge is power, but only when put into action, so the question is whether you are ready for success or not? If you are, then put this knowledge into action and in a few months to a few years you'll enjoy the fruits of your labor – financial and time freedom.
Video Rating: 4 / 5
The Twelve Power Secrets for Network Marketing Success
