It Slices, It Dices, and It Can Put the Cat Out at Night! Oh Please!"
Internet marketing skills are not difficult to acquire. But it takes focus, discipline and a professional mentor.I am a Chef and I love using Cooking Terms to explain Internet Marketing Strategies.
Read as I "slice" through the nonsense found in most Internet Marketing Strategies like a French knife. In today's article I'll be dishing up "delicious tips" that will make your mouth water.
Todays two terms are: MICE EN PLACE and MARKETING FUNNEL.
Mice en Place [Meez en Ploz]-"Things in Place, Everything has Its' Place"
In cooking, Culinary Terms are used to describe cooking processes; one example, deglaze [deeGLAYZ] means to add a cold stock or wine to the bottom of a pan that was used for cooking meats or vegetables. When the cold liquid hits the pan, the caramelized food particles are lifted from the pan and can then be used to make a sauce or soup.
However, the term Mice en Place is more of a Philosophy than it is a cooking process; allow me to explain. If you are going to make 20 Apple pies then it is best that you have all of the ingredients in front of you; apples, flour, sugar, measuring cups, spoons, and pie tins as well as a preheated oven, the most important ingredient being, the recipe card so you can convert the recipe. All of this, is Mice en Place; everything in its place and everything has a place. This philosophy is used for every cooking process.
So how does it all apply to Internet Funnel Marketing? (Notice-I interchange the words Funnel and Marketing, because a Funnel is a Funnel)
In a 2 year span I have spent several thousand dollars in an attempt to find the most effective Internet business model for me. I purchased one money making program that guaranteed success overnight; "Just plug into our system and let it work for you" (It slices, it dices, oh please!).
Then there was money to be made filling out surveys, (Oh! Did I say that I made money filling out surveys? No! No! They made the money off me). I finally started finding legitimate businesses, but was unable to do anything with them because there were just too many missing pieces and loose ends; meaning that I had to continue to spend money on other services that they failed to mention in their so called "Complete Internet Business System".
So, "Mice en Place", I say. That's Right! Mice en Place! If Mice en Place had been used to develop these business models it would all have been available to me "HERE!" and "RIGHT NOW!" or at least the concept would have been more complete; or at least my understanding of it would have been more solidified, or fortified (Sorry! I had to use another cooking term).
So, there is a term that is very similar to my cooking term. It's called the Internet Marketing Funnel; a philosophy just like Mice en Place. Internet Funnel Marketing does not boast being a complete business and there are no step by step directions to follow either. So what good is it Chef?
I will describe it without the use of a drawing; or will I? Both Mice en Place and Internet Funnel Marketing resemble a funnel; hence the name. In cooking all the ingredients are brought together and placed into a funnel (not literal); the ingredients are gathered, assembly is required, the product is baked, and then finished. (Fig A)
The Internet Marketing Funnel is similar; (Fig B) Customers are offered complimentary products for visiting your site then invited on board for a stay to gain insight to the other products and services that you have to offer. There is nothing scary going on here, you don't fall into a deep hole. Most Internet Businesses don't give you this opportunity as you're told that you'll rake it in, even when you sleep; that's the hole that you don't want to fall into.
The funnel concept is wonderful because the more you climb inside, the more you learn about the Company and Its benefits; you also build better relations, better rapport with each other.
Fig A
Mice en Place = Finished Product
Apples Flour Sugar Spices Cider Butter
Pie Tins Peeler Apple Corer Rolling Pin
Setup Assembly Line for all 20 Pies
Preheated Oven Oven Rack
Bake at 370 Degrees
MMM! Hot Pies
GOOD!
Fig B
Funnel = Customer Relations = Sales
Offer Customer Something Free Maybe a CD
Free or inexpensive trial offer -
Offer Mini Course 0-0
Continuity Program 50-1k
Box of stuff 500-2k
Business
GOOD!
BON APPETIT
Alan has retired from cooking and loves to share Kitchen War Stories with his readers and all his cooking buddies.
To learn about the Internet Marketing Model that Alan uses please visit: http://www.EarningRealWealth.com
0 nhận xét:
Đăng nhận xét