Web 2.0 is the term for advanced Internet technology and applications; that includes blogs, wikis, RSS and social bookmarking. Web 2.0 is a mix of technology and business process that facilitates conversational marketing. SaaS or Software-as-a-Service is a new technique in the field of software technology . It allows to use any software application only when there is a requirement of such a utility. In other words, it is an on-demand software service provided by the vendors to its consumers. The SaaS based Web 2.0 software is the on-demand use of advanced Internet applications like blogs and wikis, to facilitate collaborative marketing.
Source: SaaS Market
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The popularity of SaaS based Web 2.0 software applications has increased manifold globally. This popularity is primarily driven by the application's capability of providing high services, which requires less maintenance. The availability of applications on-demand makes it highly flexible, when the maintenance of the tool is taken into account. Further, presently, the users are not faced with the constant maintenance issues when the application is not in use. Moreover, the on-demand service also saves the complex hardware requirements, since all the applications are hosted from the servers of the service providers.
Presently, organizations are making use of online services (such as blogs) to collaborate with the end customers and users. Customer Collaboration is important to receive continuous suggestions and feedback about the product or service. Product Management involves marketing and providing product related support to the customer, which forms an important part of SaaS operations to move towards closer collaboration with the user base. Over the last year, integration of customer collaboration and product management with business operations has been accepted as a standard practice among all the vendors of the SaaS based Web 2.0 software. Moreover, integration of collaboration tools and services into the applications as a part of the operations has grown a great deal.
SaaS based Web 2.0 software facilitates advanced collaboration among different user groups and communities in the social media. Its applications enable users to share insights, comments, notes, references, documents, etc. within the user groups. The implementation and use of such applications enhance employee productivity, and promote social learning within the organization. Moreover, since multiple features are embedded into a single application, a SaaS based Web 2.0 software is highly configurable. Configurability allows administrators and users to set their own preferences, enable or disable a feature, make changes to user interface, etc. This reduces the need for heavy customization in a software package.
This report by TechNavio Insights highlights the current and future market potential of the global SaaS-based Web 2.0 Software market. Further, it discusses trends, drivers, growth inhibitors. It also profiles a few major vendors in the market.
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