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Home Page > Marketing > Social Marketing > 4 Key Strategies On How To Effectively Using Social Media For Your Marketing Efforts Categories AdvertisingArts & EntertainmentAutomotiveBeautyBusinessCareersComputersEducationFinanceFood and BeverageHealthHobbiesHome and FamilyHome ImprovementInternetLawMarketingNews and SocietyRelationshipsSelf ImprovementShoppingSpiritualitySports and FitnessTechnologyTravelWriting 4 Key Strategies On How To Effectively Using Social Media For Your Marketing Efforts By: Jun Yuan Lim Posted: Nov 05, 2010
Due to the increasing popularity of social media, marketers and businesses (especially offline businesses) have seen this as an opportunity to create their presence online and make use of them to reach out to more potential customers, and generate more sales using these social media platforms.
When used right, these social media platforms can definitely help marketers and businesses reach out and connect with a huge number of people (who are interested with that the products and services these marketers and businesses are offering), and be able to generate huge amounts of profits.
However, in order for these marketers and businesses to be able to reap maximum benefits from the social media, they must approach and utilize it the correct way. In this article, I will be sharing 4 key strategies on how one can make use of social media for their marketing efforts.
Profile
The profile page is the point of contact that you, as a marketer or business, have with potential customers.
As the saying goes "the first impression counts", you certainly want to leave a good first impression with your potential customers by having a professional looking profile picture, and a brief summary of what you can provide for your them.
From the profile, they will then decide whether or not they want to connect with you, or move on.
Read more articles Why Should I Use Social Media As A Marketing Tool? Articles About Using Social Media As a Marketing Tool - The Top 4 Articles You Should Read Today! Use of Social Media in Internet Marketing Schofield Media: Social Media Optimization Schofield MediaTherefore, it is important that you spend some time to make sure that your profile page leaves a good first impression with your potential customers that makes them want to be connected with you.
Stay Active
if you want to be able to fully benefit from the benefits of what using social media can bring, you need to stay active.
By saying that, I mean you should actively communicate with the community - Such as, from time to time, find out whether or not they have any questions, comments or suggestions on the products and services being offered, or if there are any other things they wish to find out.
Also, whenever you see negative feedback about your products and services, make sure you respond to it promptly - By finding out exactly what they are unhappy with, and provide for them possible solutions to the problems that they have. Doing so will help turn an unhappy customer into a happy one (and turning a negative feedback to a positive thumbs up commendation about the service that is being rendered).
Provide Valuable Information
From time to time, you will want to provide the people who are connected with you valuable information about the niche that your market or business is in.
You can either record some "how-to" videos to show them how to perform certain tasks, answer certain mind-boggling questions (that you know people are facing), etc. Alternatively, you can also share some other information (created by other people, relating to the market or business you are in) that you find useful and think that people will be able to benefit from.
By doing so, the community will feel connected with you - In that you are not out there just selling to them, but also giving them useful information that they can benefit from. And this will get them to be even more connected with you.
Do Not Over Promote
Remember, people come online to look for information, and to social network, not to buy products and services.
Therefore, you must make sure that you do not over promote products and services to people in the social media platforms. Doing so will get people turned off and eventually, decide not to be connected with you.
By following the above 4 key strategies will definitely help you, either as a marketer or as a business entity, be able to gain maximum results from your social media marketing efforts.
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