Making A Successful Direct Emailing Campaign

by Naheed Nenshi is Mayor for The City of Cal

Making A Successful Direct Emailing Campaign

Email marketing campaigns face a lot of challenges on their way to success.The effectiveness of an email marketing campaign relies considerably on the email you send.

The key elements of a successful marketing campaign are:

A targeted emailing list

A targeted direct emailing list of recipients that subscribed to receive emails from you is one of the most important elements of a successful email marketing campaign.Focuse on the readers' interests when you send your email marketing campaigns.

A great subject line

The subject line is a pivotal element for your direct email marketing campaign since it is the first point of contact with potential clients. The subject line's role is to make the recipient open the email.

In order to receive optimal results your email campaign's subject line has to be short and to the point.Testing several variations of the copy to see which one gets better results can improve the impact of the email campaigns.

To achieve successful results the subject line of your email campaign must first of all pass filters.To prevent filtering you should avoid much capitalization, exclamation marks and Spam words and phrases such as Free, You’re a Winner, Earn Cash, Make Money, Call now, Click Here, etc. Don't hesitate to use a spam checker to prevent fitering for every direct emailing campaign.

Possibility to opt-out of your email list

In order not to waste the readers’ and your time and energy, it is extremely important to give the recipients the opportunity to opt-out of your direct email list by including an unsubscribe link at the bottom of the email.

Contact information

Send your subscribers emails from the same person's name for all your emailing campaigns.Make yourself accessible by including as much contact information as possible into your email (name, phone number, address, email address and website).

An easy readable email

In a direct mailing campaign an email should be no longer than three paragraphs.The phrases in a promotional email should be concise.Check the copy for spelling mistakes.

Matt Blizek of Democracy for America shares the Do's and Don'ts of running an effective email campaign.

Making A Successful Direct Emailing Campaign