When the Internet first came into people's homes and Internet marketers first started making use of the new technology, banner ads were quite popular. Back then, most websites were made completely in HTML and it was not as easy to place advertisements on websites.
When banner ads were one of the most popular ways to market online, the ads themselves were often an eyesore and they overwhelmed the whole website that they were placed on. Some of them blinked, others had bold colors in them and sometimes the text even moved back and forth. Aside from not always looking picture perfect, banner ads at times could cause slow load times on websites when the file size was quite large.
Due to how often they used to be used to market online, it makes one wonder: Are banner ads still a popular way to market on the Internet?
While banner ads are still frequently used by Internet marketers and as part of internet marketing strategies, the short answer is no, they are not still popular. Yes, they are still used and they do still appear on websites, but they are slowly fading into a thing of the past. The number of banner ads seen today fail to compare to the number of ads that could be seen in the late 90's.
Internet marketers are using a lot of different techniques to market online these days and many website owners want to try to stay away from placing big and intrusive ads on their sites. Many website owners are electing to use smaller ads that are square in shape and that are placed in the sidebar sections of their website.
The banner ads that are still out there typically blend in better on the websites that host them than they used to and they are not as much of an eyesore. Internet marketers that do still use banner ads will often use other methods of marketing at the same time as well.
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