In order to understand Social Media Marketing we need a definition for “Social Media†and “Social Networkingâ€. To it put simply, Social Media is user generated content on the Internet. You may have come across the term web2.0 during the recent months. Social Media and Social Networking are web2.0. In the early days (well, actually only a few years ago) websites were quite static and passive. There was not much interaction going on as they were mostly corporate brochures converted to online use. The only way to participate was to send an emails or forms to the owners or webmaster of the website and hope they'd get back to you. That was called web1.0.
Today Social Media refers to a particular collection of websites whose content is primarily written and published by their users and not owners or employees of the site. For example most videos you see on YouTube are uploaded or published by regular people like you and me; not by YouTube employees or staff. Nearly all articles published on Wikipedia are written or edited by people who are not connected to Wikipedia in any way. Instead of normal corporate websites which are created by the companies, the contents on Social Media websites are created by their users and readers; you and me.
Social Media is people exchanging personal comments and views using various online platforms such as blogs and micro blogs, chat rooms, social networks and bookmarks, bulletin boards, photo and video sharing sites and virtual worlds.
Here are just a few of these Social Media platforms:
According to Wikipedia “Social Media Marketing†also known as “Social Influence Marketingâ� � is the act of using social influencers, social media platforms and online communities for marketing, publication relations and customer service. To put it in more simple terms, Social Media Marketing (SMM) or Social Media Advertising (SMA) is a special area of marketing that uses Internet's social platforms in order to deliver commercial messages to potential consumers.
Social Media Marketing is a collection of methods and operations for generating commercial publicity through social media websites and online communities. Social Media Advertising is planning and executing advertising campaigns on those platforms. Social Media Marketing and Social Media Advertising have become the hottest topics in current global commercial environment. The reasoning behind this action is simple: The advertisers have to go where their clients hang out. And today their client’s hang out on web2.0 Social Media websites.
That was the easy part.
The hard part is to execute and manage the form of advertising or communication on these social platforms. If you go in with the usual 'full on, in your face' advertising message you would normallyd use on traditional media, such as magazines, radio and TV, you’re almost certain to be out cast quickly. Direct commercial messages are often considered as spam and you will find yourself black listed in no time.
Here are some interesting and some what disturbing facts about Social Media as a marketing and advertising vehicle:
If you are in marketing or advertising there is no way you can avoid Social Media Advertising anymore. It is simply a must for modern time companies to participate in. If you are an entrepreneur or a business owner you need to put together a Social Media Marketing Plan for your business. In your Social Media Plan you must include a collection of web2.0 components, mostly websites and blogs that are closely related! to your business.
mypromlmleadsystem.com So why use Social Media Marketing? Well, let's take a quick look at the facts. According to a 2011 report, 88% of the 3300 marketers surveyed reported that the number-one advantage they experienced with social media marketing was generating more business exposure, followed by 72% experiencing a dramatic increase in traffic and 62% experiencing substantially improved search rankings. Video Rating: 5 / 5
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Small business marketing is very challenging in nature, nice post. There are different Online Business Marketing you could try out.
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