Marketing with Social Media Creates the Widest Footprint On the Internet
Today's online marketers must be able to have exposure online in as many areas as is humanly possible. Other forms of internet marketing require hours to create and maintain. Article writing is a daily challenge, PPC must be monitored constantly, SEO requires constant education but when you are "marketing with social media" quick one or two sentence high value content will draw the attention of a worldwide market.
New types of social media are opening up daily creating new ideas for "marketing with social media" that you can dominate before other marketers even know it exists. Just like keyword research you should be constantly looking for new areas that will have people unique to what you are promoting. Think about Facebook. In its original form it was merely to allow a few college students the ability to interact. Now it is the Wild West in advertising.
One of the biggest advantages of "marketing with social media" is the fact that it can be easily automated. You can shout content out to hundreds of sites at once with tools like OnlyWire and PingFM. Instead of having to create fresh content for each, you can create one message that will cause a buzz on all of these frontiers.
Marketing with Social Media for pennies per click (and get implied endorsement)
While not commonly used, you can also use paid forms of marketing with social media. Services like Revtwt and Sponsored Tweets will let your message be tweeted to millions in a Pay Per Action type format. It is very cost-effective to have your ad read by millions and "endorsed" by the person sending out the message. It also allows your message to go out to people who you would never have reached with traditional marketing. It may also calm your addiction to PPC advertising.
When you focus all of your marketing on one source or another, you are at the mercy of changes that they may make in policy. You can wake up one morning and a year's worth of investment "buying up digital Real Estate" is wasted. When you are "marketing with social media" and you lose one source you will have 3-4 new opportunities open up the same day. You can be advertising on them in mere minutes. I would rather have 150 sources supplying me with 5 leads each and every day, rather than one source supplying me with 750 leads every day.
Marketing with Social Media gives you the broadest coverage on the internet while expending the least amount of energy and effort. The focus is to drive traffic to your site and get enrollments. Credibility is greatly increased as well when someone clicks on 5 or 6 different sources with several different people touting you, and they all take them to your site.
In closing the comparison that I use for my team is, imagine that your business is shouted out by every news source in the world. Places like ABC News, Fox News, The Wall Street Journal, all of the radio stations on the planet and every print source you could imagine. The amount of people looking for you would be unbelievable. But normally that type of advertising is reserved for sites like "WikiLeaks" and other idiots. Now imagine that you could get the same number of people checking you out without the drama. That is what you can do by Marketing with Social Media.
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