Internet advertising also known as digital or online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.makindia.com/online_media.html" title="Online Advertising Services">online advertising services</a> include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
In India, having a customer base of more than 80 Million people has made it the best channel to promote brands, products or even businesses, far more penetrating, specific and channelized as compared to traditional mediums such as Print and Television, where <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.makindia.com/" title="Advertising Firms">Advertising Firms</a> spend a huge amount of money. What's more the growing strength of Telecommunications in India has lead to users having the choice of availing faster, more reliable and affordable broadband connections. Hence there has been a surging boom, with more and more Internet Marketing agencies being favoured by big brands as compared to Advertising Firms to deliver the message to their potential customers.
In addition, being more innovatively evolved as compared to other traditional mediums of advertising, with the latest tools and technologies has given internet advertising a competitive edge over numerous advertising firms across the country.
Internet advertising provides a versatile, effective and more affordable advertising medium that many businesses in India can utilize. The following takes a brief look at the immense potential of this online advertisi! ng mediu m that is all set to bring businesses in India to the next level.
Since its early takeoff a couple of decades back in India, Internet Advertising today, comes a long way. And part of this driving revolution has been the continuous advancements in technologies since it was first introduced. Furthermore, as compared to having a very narrow market with above the line methods of advertising, Internet Advertising is a global phenomenon which has successfully spread its reach over the entire globe, which has made the whole world a lot smaller and businesses a lot more bigger. A testimony of its success lies in Brands today using India has a launch pad to introduce their products via Internet Advertising done by some of the best <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.makindia.com/" title="Internet Marketing Agencies India">Internet Marketing agencies</a> in the country.
According to the Indian Revenue Service, the Internet has outperformed all other diverse media channels in terms of compound annual growth rate (CAGR), with figures reaching up to 37.3 percent. This is much higher than the registered growth rate for terrestrial television, at 7.1 percent CAGR, print media at 3.7%, CAGR and cinema at only 3.1% growth rate.
Internet marketing uses more inter active tools that engage consumers in a more in-depth manner than traditional passive media. Potential customers can readily provide their comments and feedback, giving companies real-time analysis as to what customers need in order to better align their marketing strategies. On top of that, Internet marketing tools have better and faster ways of measuring marketing statistics, giving them insights as to what would be more appealing to their targeted customers.
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