Lets begin with the basics.
What are Opt-in email campaigns and how are they different from spams?
Opt-in emails are permission based email campaigns. Meaning, the user has willingly subscribed or allowed to send emails to his/her account. In return the senders confirm not to misuse their email ids or to share it with any other website. The opy-in email options, also provide an unsubscribe facility, whereby, the receiver is free to stop receiving mails in his account if he so desires.
The opt in email marketing are not spam. Spam is generally termed as unwanted emails to your email account which cannot be stopped. Spam senders send emails, to ids they have collected from some other database without permission. They generally fire emails at random and in great numbers everyday. Many email providers have now begun adding a report against spam option to their account subscribers in order to prevent choking of inboxes.
The content is very important in email campaigns.
When a user subscribes to your email campaign, it means that he/she is interested in what you provide and will want to learn more on it. Hence, it is important that you too select your email content very carefully, ensuring that you are providing something new to your email receiver every time. Keeping the interest alive is the whole purpose of email campaign. It is only when you will be sending something new to your receivers that they will stick to your campaign and will visit your website to learn more on it.
While deciding on the content of your email campaigns. Make sure that you pay importance to the subject of the email, so that the reader is able to catch the crux from the subject itself. The body of the mail should have a personal touch, so that the user feels connected to you.
Get creative with your email campaign.
Gone are those days, when emails were only written in textual format. These days more creative and visual emails are being used, which will help to grasp the attention of the readers. Use of stylish fonts, colours, hyperlinks, images, forms, etc has become a common practice in email campaigns. This makes your email interesting resulting in better response.
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