Mobile and internet advertising industry, mobile advertising in simple terms means advertising, by using mobile phones. The most used way of mobile advertising is advertising through SMS (Short Message Service), but there are more options also.
In early 2000s, marketing on mobile phones had become increasingly prevalent especially in Europe and Asia.It rose when corporate identities started to collect mobile phone numbers and send them relevant information via SMS. Mobile advertising initially received disapproving coverage from media for being a new mode of spam. This was when some mobile advertisers bought lists of numbers and sent unwanted content to purchaser's phones. Many mobile advertising specialists in the mobile advertising industries had begun to use mobile advertising. Few ways of mobile advertising are;
SMS, MMS, advertising by games, videos and audios. There are several types of online advertising or internet advertising options available today. Few of them are banner ads, contextual ads, takeover ads, etc. Internet advertising/ Online advertising- Online advertising (also known as internet advertising) encompasses every brand promotion activity which is conducted through internet media. Banner ads, viral marketing, email marketing etc all come under online advertising. Internet advertising devices are widely adopted by advertisers as one of the most effective means of brand promotion.
Online ads provide customised brand promotion solution to advertisers. Interactive in nature, internet ads influence a wide range of customers to buy the product. Proven as an effective brand promotion medium, innumerable numbers of advertisers endlessly switch to online advertising for brand promotion Some major features of online advertising or Internet Advertising are:
• Easier and quicker than any other medium of advertising
• Cost is low
• Any person from any country in the world can access it
• Broad coverage
• Gives results very ! fast
• Implementing the ads are very easy
• Viewer can access detailed information instantly by just going to the brand's website • Can be observed and managed easily
• Advertising can be done and viewed 24x7
• If a Brand has posts ads on pages that are related to the content of the web, the more related it is, the better it is. The advertisement should be link to the relevant highlighted products.
• Rightly position the ad where high-visibility on the webpage is possible.
• The size should be such that it should load easily without taking much time.
• Right type of ad to be advertised should be chosen.
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