Firstly, what are Autoresponders? It is incredible that despite computers having been around for twenty years and the internet for about a decade, small to medium sized businesses have still not grasped the sales power of a well-targeted email marketing campaign .
The mechanics of the autoresponder is one of the least talked about 'work-horse' tools of successful marketers. Autoresponder systems allow you to do the crucial on-going relationship building and marketing to the list of prospects you build.
Email software allows you to set up well-thought out marketing campaigns, including messages you want your market to receive about you and your products or your industry. An effective email campaign allows you to keep yourself in the minds of your buyers. With great copywriting and used in combination with other marketing strategies, the right choice of system for automation of this lucrative method means you can 'set it and forget it', allowing the autoresponder to deliver your communications on your pre-established schedule.
It's worth knowing that a person has to be exposed to a product on average seven times, before they will buy. Autoresponder email software facilitates that process.
In spite of the fact that we are all bombarded daily in our inboxes by salesmanship, master marketers have combined the arts of strong copywriting and customer psychology to get past the sceptical reader and generate interest in their business and their product over the 'long term sales cycle' via a consistent long-term email campaign strategy.
Marketing Sherpa's Email Marketing Benchmark Survey 2009 found that 'relevance' of content of emails was the utmost priority of direct marketers using this medium. The second biggest challenge in marketing via email was gaining attention over competitors. Knowing one's business, relationship development and information marketing all come together in strong copywriting in email campaigns - the other half of successful email campaigns.
Interestingly, on marketing discussion forums, another conern of online business owners is which system is the best software for the job is a consistent source of debate.
This brings us to review the 2 main components to successful email marketing campaigns:
1 Collecting data about your prospects from your opt in box, allowing you to customise your campaigns to them. When used in conjunction with tracking your marketing campaign management will be more successful.
2 Automation of emails; if you were to have to send emails to all of your marketing leads individually, these marketing campaigns would be extremely time-consuming and the campaign co-ordination and lead management would be nigh on impossible.
Setting up your own Autoresponder email marketing software account with a system which offers the greatest flexibiliity is key to 'staying in front of your customer'. I'd argue, in fact, it's mandatory for any direct marketing success. It can both act as a lynchpin to complement other strategies and ensure consistency of presence online.
In times of increased competition and a plethora of marketing media, it is important to have a number of strategies in your marketing arsenal to stay ahead of the game. Email marketing is certainly one of the cheapest investments you can make, offering a bigger bang for your buck than tradtional advertising methods.
Return On Investment can be difficult to calculate in terms of marketing campaigns, unless set up right. It is important to monitor the time and costs incurred of any single campaign vis a vis sales generated. The right software can help you do this.
Some email marketing software will allow you to track click through rates to your web-site, helping you fine tune to get better results.
Email software may also facilitate maximising your 'opt in' rate or 'digital foot-fall' with tools to generate appropriate opt in boxes, where clients share their contact details in return for some benefit offered from doing so.
Aweber is one such email marketing software and I personally think it stands out in terms of its success for deliverability of over 99% compared to competitors. It's reliability and customer service are second to none in the industry. Aweber email software is well worth checking out if you are looking to leverage the power of the internet for increasing sales.
If you are looking to learn more about how to make your email campaigns more successful and increase your bottom line, I have written more about advantages of these software systems on my website. Share some of your experiences of other software systems - guff, gaffs and glory gained!
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