Internet advertising has certainly become a major player in the advertising world. Although the market share of internet advertising is still only around 15-17% of total advertising spending, online advertising is fast catching up. Experts believe that online advertising has yet to see even greener pastures. What we are seeing and experiencing now can only be deemed as the tip of the iceberg. There are still so many outlets and gimmicks that websites and online applications can do to promote the use of the internet.
In addition to all of that, computer usage and cell phone usage are expected to increase rapidly within the next few years. We mentioned cell phone usage because according to statistics, the cell phone is the primary tool used to surf the internet, not the personal computer. Nonetheless, the personal computer is still a formidable factor that plays an essential role on how internet advertising will turn out. With that in mind, if you're an advertising executive or a business owner, it would be crazy for you not to use the internet for advertising. With all the signs and the prospects of this industry, you'd be insane not to catch the wave. It was also shown tha the most active market in internet usage are those who are relatively young. This gives you an even more gripping reason to reach this very difficult market.
After going through all of these statistics and data about online advertising, it is now time for you to weigh you options and create a plan on how to start advertising on the internet.
First off, find out how much you are willing to spend. This is the most important component in online advertising because without a planned budget, you wouldn't know what to do. Though internet advertising can be started with pennies, you should still plan your budget out because this will give you a clear path to manage.
Second, find out what internet mediums you want to use for your marketing campaign. There are a lot of different i! nternet mediums that you can make use of. There's paid blog advertising, there's banner advertising, there is pay-per-click, and there's also social media. There are so many different mediums that you might be limited based on your budget. Nevertheless, this is a good way to start seeing what options you have.
Third and last step, execute your marketing campaign. At this point, we assume that you've already got a good marketing campaign. This includes everything from the budget, the design, and the medium that you are going to use. Now, all that's left to do is to execute the campaign and see what the feedback is.
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