The rising numbers of the online social media community is enticing. Business owners the world over are lining up their plans to tap into these numbers, all incorporating social media marketing strategies in one way or another. But simply jumping on the bandwagon is not enough. Knowing why social media optimization â€" a method in social media marketing - is valuable will go a long way in forming more effective strategies. There are a couple of reasons why they are important.
The first: linking. Linking is something any website owner strives for, whether you are talking about a personal blog â€" or, in this case â€" your business’ website or social media page. Social media optimization is one of the ways to promote what is essentially the act of bookmarking your page, so that it is easily accessed by members of the same social group. This translates to an increase in social marketing traffic. This association makes it easier for information about your business to reach members of any particular trade. Think of it as a sort of “word-of-mouth†phenomenon, only in the context of online socializing. People are more apt to click on a link that has been recommended by people who they share an affinity with (i.e. people from the same social network) than they would a random hit on a search engine. Linkages often set off a chain reaction, and the number of clicks a URL has will double up over itself, and more clicks naturally mean more traffic for your page.
That said, visits are not important in and of themselves. Which brings us to the second reason social media optimization is essential: the fact that it promotes people to stay and explore your page, as opposed to only looking at the main page. Social media page owners need to make sure that the content in their pages encourage visitors to actually browse through the site. There are various ways to make visitors more inclined to do this:
-Â Â Â Â Â Â Â Â Â Providing user friendly n! avigatio n to make it easier for visitors to go through the site.
-Â Â Â Â Â Â Â Â Â Offering ample and useful information, making sure essential details about the business and yourself is made known.
-Â Â Â Â Â Â Â Â Â Offering personal information through articles, videos and podcasts about you to build trust and to give the message that they are dealing with an actual person.
-Â Â Â Â Â Â Â Â Â Using designs that are pleasing and attractive to the eye.
A clever combination of any and all of these according to your particular business is a surefire way of increasing web traffic.
In a Web 2.0 world, social marketing leverages your business with audio, video, and text. As an example, blogging may very well turn out to be one of the most ingenuous marketing strategies for anyone who has an online business and is willing to commit to its process. Web 2.0 seems such an unlikely stratagem that many online marketers are still wary of using as a marketing tactic, much to their disadvantage. Statistics show that marketers who have embraced and adopted social marketing have experienced unprecedented success. Here are three reasons why social marketing is important for your online business. #1 Social marketing gets you the information you need Social marketing is a popular and effective way of getting vital information that is essential to the success of your business. Social networking directories such as Netscape and Digg are increasingly gaining favor as an option for people across the globe to keep in touch with the latest happenings in their area of interest. Want to measure your content's effectiveness? Try posting it to a Netscape or Digg like service. Blogging and submitting to pertinent social directories is an effective way of attracting and retaining important traffic.
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