The discipline that is social marketing deals with the systematic application of marketing concepts and techniques. Its main goal is achieving behavioral aspirations for the social good. It is applied to generally promote, merit goods and create a society to avoid demerits on the goods.
Social marketing also occurs offline. Examples of this being non-smoking signs in public places and speed limit signs which should indicate to people that it is in the public good not to exceed the indicated limits.
Social marketing is also extremely prevalent on the internet. In fact many marketing schemes have all been developed online like Social Media Optimization (SMO). The Social Media Optimization is just one of the outstanding cultural features derived from the discipline of social marketing.
Social Media Optimization (SMO) in concept is all about effecting changes to sites in order to facilitate linkage from other sites. In social media searches, this is highly visible on custom search engines like the Technorati, and the frequently included items on blogs, vlogs and podcasts.
Social Media Optimization tactics are capable of driving huge amounts of visiting people to a specific website. The basic concepts of social marketing are applied as it engages into driving traffic to an intended website via new channels. Thus Social Media Optimization (SMO) is the very reason why today search engines are no longer considered the only sites that are capable of driving big traffic.
However, the SMO is not taking over the SEO as yet. As social marketing begins to really take off and when it nears its peek, this could become a real possibility!
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