Marketing is stimulating the events of a market. A market, according to the dictionary, is the world of commercial activity where goods and services are bought and sold. Therefore, to do an act of marketing is to involve in simulating the activity where they exchange goods and services. Point of sales as others put it.
There is a science made for the expertise of selling products. Don't get me wrong. Selling is not marketing. It is just one of the many processes of marketing. The main objective of marketing is for exchange to continue regularly, not stagnant. Where point of sale is the end and itself the beginning.
Imagine a circle that spirals upward, never stopping nor going down. Marketing is a process for the elevation of human civilization, where the satiation of the satisfaction of needs never ends. It evolves lifestyles into a higher level of mutation.
"Rhetoric, "you may say. However, my friends, from my own perspective, the highest level of competence is the ability to cross over an idea into reality. Even if such idea is just a very simple one.
So let's get started. Society is the main driving force of exchange. People have needs that have to be satisfied. Thus, commerce was given birth, a mechanism where people can choose to fill in certain needs of others in exchange for their needs to be fulfilled.
There are three main influences that motivate an individual in a society of what to do in fulfilling a need.These are the following:
1.The "Grape Vine," this is a political term for the event where people talk about anything and spreads over to the whole society like wild fire. Thus the saying, "If there's smoke, there's fire." Anyone knows about the phenomenal rise of micro-blogging sites as popular form of social media and that's an example.
2. Trust relationships, this is where people believe other people because they are friends or friends of a friend.
3. "Cumulative Wisdom," is the combination of the first two mentioned above. This is where an event that is public knowledge can make a person choose a certain option based on such presumption.
These three influences are mechanisms that can lead to the event of a market, which is exchange. How? The Node is defined as a connecting point at which several lines come together.
Hello, don't jump into any conclusion, I'm not done yet. I'm not talking about micro-blogging as a way to reach out to any target market. This is different and I beg to differ.
In marketing the point of sale is not the end of a business transaction. For example is what experts called, "After Sales Transactions" such as warranty, upgrades, maintenance and etc. . . . etcetera.
However, this is not what Im trying to develop. What I'm driving at is that, a satisfied customer, whose need is has been fulfilled, can be a connecting point to others who has the same needs Node Marketing is reaching out to target markets through the satisfied costumer as a node point of promoting a product. This can be done by motivating the satisfied customer to spread the word what is likable about the product.
How Do I Do It?
1.Establish a referral merit system. A plastic card with bar codes that contains a referral account of a node that will provide the buyer a privilege to buy a product at "referral price."
2.Referral account points. Merit points for the node or referring customer as a form of discounts, monetary bonus . . . and the likes, just do the math. Although don't sacrifice honest to goodness profitability or else you end up bankrupt. Let the mark up profit be reasonable enough.
Node Marketing can be very effective in bringing a product closer to the target market through the perspective of the satisfied customer.
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