Social media for business
According to a popular study, 31% of small business owners said they don't use social media because their customers don't use it.
So the plausible answers to the above query can be 1. Try & bring your customers on the social media 2. Reach your customers right where they go.
Most social media experts who provide consulting services to the corporate world especially that design a strategy for small and medium enterprises would vouch to go for the second choice. However, there can also be a solution based on first approach i.e to try and bring customers online so as to make a business community on a social media specifically designed for businesses around the world. Companies in the business community can find & follow other companies to experience collaboration like never before. In simpler words, "a facebook for every business" or "the b2b social media" is the need of the hour.
For better understanding, the solution can be a B2B collaboration platform for SMEs to connect and collaborate with companies worldwide. This will allow them to increase marketing and sales effectiveness, increase customer experience & retention and multiply employee productivity by leveraging the B2B community, secure intranet and apps marketplace.
Since it's a social media for businesses, every business association, every company, every employee can make use of the following that constitute the present day social media.
Blogs Groups and discussion forums Micro blogs Video and Photo sharing Option to interact with the existing social networks (Facebook, LinkedIn) Classified products or services, company, people, jobs, events directories Customer review forum and much moreBottom Line: Need an exclusive social media for businesses.
For example, a B2B collaboration platform for SMEs to connect and collaborate with companies worldwide. This will allow them to increase marketing and sales effectiveness, increase customer experience & retention and multiply employee productivity by leveraging the B2B community, secure intranet and apps marketplace.
Increase marketing and sales effectiveness Find, connect & engage your prospects. Reach multiple stakeholders impacting the sale, follow-up more effectively. Improve customer experience and retention Listen to your customer concerns and convert unhappy customers to happy customers. Multiply employee productivity Secure intranet and apps marketplace make your employees more efficient.
www.murraynewlands.com Chris Brogan of ChrisBrogan.com is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. Chris Brogan works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. For more information on this, please contact Chris directly. Chris is co-author of the book Trust Agents, with Julien Smith. Bio Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati. He is co-author of the book Trust Agents. Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value. He recently became president of New Marketing Labs, a social media agency. He runs the Inbound Marketing Summit events with CrossTech Media. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media. Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in the Wall Street ...
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