Customer Relationship Management is a company-wide business strategy tailored to reduce costs and increase profitability, enhancing customer satisfaction, loyalty and advocacy. Today, to meet the needs of the customer has become more complex, difficult and unmanageable. Every business relationship management processes of customers is to deal with customers in person and also to maintain a strong and consistent follow-ups to keep them. The technology has come to play a strong role in the management of the concrete relationship with our customers and to continue the fruitful and prosperous new heights. This strategy is about getting more access to customers' needs and their behavior in order to develop strong relationships. There are many technical components of Online CRM, but we're talking about SutiCRM.
SutiCRM is a robust cloud-based application. The solution on-demand inhabited with customer-related information. SutiCRM provides a better customer service, better information, helps in managing the marketing and develop better customer relationships. SutiCRM is available for all types of companies to use anytime and anywhere. The primary purpose of SutiCRM is to achieve a real- time 360-degree view of all customer data and interactions. Acquire and retain customers which automate the entire life cycle of Marketing, Sales, Service and Inventory from a single interface.
Apparently this leads to increase the customer loyalty, retention and more efficiency in sales and marketing by reducing the expenses.
SutiCRM made its first release with a one-stop solution for all your business activities which includes competitive advantages such as: Marketing Automation, Sales Automation, service Management, Inventory Management and Activity Management. This will enable the companies to gain insights across marketing, sales and service so that every one will work towards a common goal.
Marketing automation facilitates in reaching the prospects through versatile campaigns such as: Advertising, emails and direct marketing etc. Email marketing can be done within the SutiCRM application to capture web savvy customers.
Sales automation includes tracking sales leads from the prospects and converts it to opportunities based on the confidence levels; it also generates waterfall model, quotes, orders and invoices. Waterfall model helps in comparing the forecast revenue with the actual sales, it includes chart of monthly, quarterly and yearly sales.
Service management is to track complaints received from your customers and assign to the concerned team for a speedy solution. This feature facilitates all necessary information and solutions to the customers required to help themselves, anytime and anywhere. It is incorporated with the three areas Contracts, Cases and solutions.
Contracts: Managing contracts for various categories of customers.
Cases: Managing the cases based on the priority and the category.
Solutions: Managing solutions for cases received from customers.
The challenges of the companies include its desire to move up from a small business customer base to the midsize market as well as a secure beachhead into all industries. If some one is spending more on marketing, sales force and service then this is the worth solution to minimize the expenses of the company.
Now SutiCRM latest version 4 offers not only the revised features but also a significantly user interface and dash boarding features/capabilities along with Inventory management, lead scoring capabilities, knowledgebase, quotes, orders and invoice generation.
SutiCRM is having a built-in inventory system, so the advantage of integrating is that the other departments will also have the ability to see the information from the CRM system such as suppliers, purchase orders which are coming in, receipts etc and it also allows you to provide information about the status of a customer's order is by integrating with system.
Inventory Management: The scope of the inventory management is from creation to tracking the customers/suppliers till the on-hand quantity reports summary. It includes purchase orders, receipts and misc. receipts, issues and Misc.Issues etc.
This dashboard feature provides a graphical snapshot to the high-level management of what's happening and what needs to be done regarding sales. It acts like a proof out for the sales team.
Lead scoring ranks and values leads based on a prospect's interactions, so that the marketing department can route the most valuable leads according to the hierarchy defined in sales. It improves sales and marketing productivity by systematically focussing efforts on leads which have the highest probability of closing.
With the knowledge base, a customer will get an easy access to the related information from the database about a particular subject rather than contacting the organization.
SutiCRM will help you in robust quote building, which can be converted to a sales order and from the sales order an invoice can be generated. Apparently, the whole concept of SutiCRM solution is to keep users inside the application as much as possible.
More info Visit: http://www.suticrm.com/
